The best use of the points in terms of value would be transferring to an airline partner and turning the points into miles. However, the only way to do that would be to have a Chase Sapphire Preferred card or the new Chase Sapphire Reserve card or the Chase Ink Plus business card. You would transfer the UR points from the Sapphire account to the Sapphire Preferred, Sapphire Reserve or Ink+ account. Then, from there you could transfer the UR points to United, British Airways or any of the other airline partners. However, if you are not interesting in getting another card or maximizing the value any more than what they are as is, you can certainly use it as cash for .01 per point.