We've tried Beach Club and the Poly, but still manage to find our way back to WL! For us, the service feels more intimate and personal. Here is just one example!:A friend of ours had a daughter who wasn't feeling well, so her mom went down to the Mercantile to find aspirin etc. Apparently, the CM asked who it was for...so she said her daughter was in bed sick while dad and DD #2 went to the park! A few hours later, there is a knock at the door, and in walks Minnie with balloons and writing paper for the "under the weather" daughter. These are little personal touches, the CMs at WL always seem to create to make the magic real!