Article : Is Animal Kindom a Failure?

***"Viking, I don't understand your logic. The AK guests likely visited the other parks too so you can't really count them separately."***

It's my impression based on info posted here & other places is that Disney only counts you one time a day,first park you enter gets the stat. You can visit all four parks, but you only count once in their totals.
 
Originally posted by Planogirl
Viking, I don't understand your logic. The AK guests likely visited the other parks too so you can't really count them separately.
As I understand it if you are using a parkhopper only the first turnstile use is counted.

Whoops-Viking beat me to it.
 
***"Troubling to me is that far more people visit MK than AK. Assuming that most people have hoppers or are pass holders, that might indicate that many people are bypassing AK even though it doesn't cost anything extra."***

Picture a Fl res,AP holding Grandma. The grandkids from Jersey visit for a few days. What park is grandmom taking them to. MK is the obvious choice & always will be. It's the top dog. That doesn't make every other park a failure.
 
Well since Disney doesnt release attendance figures I am not sure where the amusement business figures come from. Disney can figure the number of unique visitors to a give park in a year, I have just never heard the numbers. They also have some sort of method for dividing the revenue from park hopper tickets amongst the parks and extras.
 

Originally posted by Captain Crook
You mean you never noticed me???:confused:
pirate:

:rotfl:

Originally posted by PKS44
Failure or success have nothing to do with who likes it and who does not

I smell a banana here. You're one of the 'cost isn't as important as quality' posse, so by logical connection you must appreciate that if an extra park adds to the overall quality of experience then it is in fact the Disney way. Since it's mere existance can't really upset people - unless they fall into the lion cage - the only thing it can do is ADD to an experience.

DancingBear - SnackyStacky's friend obvioiusly got lost and missed the entire park. Either that or he didn't care for the animals, in which case he really was in the wrong place :p

As for building new attractions in parks, if this didn't happen we'd all get bored wouldn't we? Improvements = good and you can't swat that one down! Of course opening with TOO FEW attractions would be bad - but no-one has proven that yet and as I said, according to many people on this board the Disney thing to do is pay for the gold leaf on the merry-go-round: in this case another, arguably superficial park, in order just to add to the Disney experience.

What is a half day stigma?! Everyone here just thinks it's a long movie :p



Rich::
 
Originally posted by DancingBear
What did he do?

She did both of the animal trails, Primeval Whirl (twice), Dinosaur, the Safari, and Tough to Be a Bug. She doesn't like shows, so was not interested in Pocahontas, Tarzan, and Lion King, and it was too cold for Kali.
 
Captain-Im proud to say that when i do visit this Dec im not staying on site at wdw but will be staying onsite at a Universal hotel(the best hotel perk bar none is FOTL!!).
Every time one goes into a theme park that counts as a separate visit, if you go to 3 parks in on day that is 3 visits which is thonly reason AK has the attendance it has, if one checked with wdw for attendance for non-park hopper passes ie-those who buy single day passes for a short visit im sure the result would be few purchases for AK,
AK lack of attendance is shown by the fact that if you are there any time after mid-afternoon the palce is a ghost town. A popular park wouldnt have such few people in it near closing time, but since there is so little to do people flee by mid-afternoon because they have easily seen it all in half a day.
 
I don't know about that BobO. They're saying that the figures we see only count the first time that a hopper is used on any given day. So if you go to three theme parks then only the first park is counted. I assume that attendance when using AP's is counted the same way?

I still believe that MANY people visit AK because they have a hopper or AP and it's included. Of course, there's no way to know the truth about this.

BobO, we're staying at a Universal hotel during our next trip too. I'm looking forward to FOTL but I also like the Loews chain so I'm hoping for a really nice stay. We've always mixed staying offsite with onsite anyway.
 
This is another example of one of the things that is maddening about the discussions on this (and other) Disney boards.

Disney had a way of doing things unlike just about any other company. Because of that philosophy, they became something that attracted millions of fans. Not just customers. Not just guests. FANS. Its the only reason this board is even here.

However, they have become a company that largely does things like most other companies.

Nothing inherently wrong with that. Many companies make money doing things like everybody else.

But that's not what created the things that have brought us together to have these discussions. If Disney had done things that way from the beginning, we'd all be spending time doing something besides reading and typing about Disney.

Why is that maddening? Because every single one of us should realize the problem with Disney doing things like everybody else. I shouldn't have to explain why the "Disney way" is the best way for Disney to people who already know that.

Yet I (and others) continue to find ourselves having to do just that.

So, here I go again...

Well, #5 AK does ok with #6 and #7 just a few miles north of it. What would #6 & 7's numbers be without 2,3,4 & 5 ? Would that make USF/IOA failures ?

Yes, Universal Orlando owes its existence to Walt Disney World. It would never have been built without WDW.

But that's hardly the doing of AK.

By every possible measurement Disney themselves uses, Einser's Disney, mind you, the park is a failure. It failed to reach attendance projections, it failed to add the length of stays it was supposed to, its had its hours slashed to less than a normal work day, they've had to tell people it ain't a zoo for 5 years now, etc, etc, etc.

It doesn't matter why AK is number 5...It just is.
It matters if you really want to understand what people think, and you know it.

The only reason it struggles at all is that it has to compete with the other established and more conventional Disney Parks.
You've got to be kidding me.

I have to ask for clarification before I really answer this Pete, er Captain. Are you actually saying that AK is HURT by being in WDW?

Besides who ever said that the goal of each Park was to be able to "stand alone"?
Do I have to start breaking out quotes from the dead guy about exceeding expectations and giving the public everything you can give them?

Or if you prefer more "business school" type terms, think of things like consistent value.

The success of DL, MK and Epcot are blessings for Disney. But as is always the case, it comes with a responsibility in the public's eyes. Like it or not, they have expectations. When there's not even an attempt to open a park that provides consistent value, they ain't gonna like it.

If Disney is going to open a park and promote it and price it as an equal to what already exists, they have to deliver. Its hard enough to do that when you try. When you start opening parks with 12-15 attractions, even the slowest of the herd can figure out they are being taken for granted.

That's not the Disney way. Its not why I love Disney (and have given them a bunch of money), and it's not why any of you have done the same.

Disney is fully aware of their failures and new management will address these issues going forward provided they remain an independent company.
So you defend it against being a failure, but then say Disney is fully aware of the failure?

Which is it?

Eisner will go, even if it's not untill his contract expiration in 2006.
Far from a given, though I agree its likely.

Still, as has been said many times by many people arguing against Eisner's ouster now, there is no guarantee that "Magically" solves Disney's problems. If Eisner lasts until his contract expires, it likely means the financial numbers are adequate and we are less likely to get anyone who is going to significantly change things.

We either change the standards by which we measure Disney, or we will get more of the same.

We can sit and complain about the past or we can discuss hope for the future.
Or we can discuss it logically, understanding this is not a Disney film we are watching that will inevitably give us a happy ending.

How they got to be #5, via hoppers or free add on days or single day ticket purchases is irrelevent.
I'm sorry Pete, er, Captain, but that's a ridiculous statement. If IOA cut its prices in half, it would surely pass AK in attendance, but there's no way in heck you would say the price cut is irrelevant.

WDW like any business must massage its policies and procedures to maximize the current profit potential. Mr. Show is right in stating travel and economy concerns, not as an excuse for lowered expectations but rather for changes in policies to adapt to different circumstances...Nothing wrong with that.
Except that they are, in fact, excuses. AK failed to meet expectations before the economy faltered, and long before travel concerns began. Those factors merely exacerbated the problem, they didn't cause it.

As for AK specifically, we know you've long been an detractor of what was built but you fail to give acceptance to those of us who generally like what was built.
That's because what you, AV, I, or anyone else on this board like is irrelevant when we try to determine whether AK is a failure.


Lets all remember that it's the new kid on the block and is still growing. MGM Studios opened in 1989 and was IMHO rather lackluster for many years. TOT was added in 1994 and Rock -n -Roller Coaster not until 1999.

So why is it ok for Disney to operate this way?

Why is it ok for them to intentionally deliver less than what their customers expect?

How does one reconcile that strategy with the strategies Disney used to build DL, MK and Epcot?

IMO..if you leave WDW and your first instinct is to complain, you really need to lighten up. If you can't enjoy WDW, I can't imagine you find much of anything enjoyable.
Your confusing "whether I had fun on my vacation" with "is Disney following Disney-like strategies".

That's what Disney is all about and always has been about. Walt didn't finish DL prior to opening, Roy didn't finisn MK and no park since has opened "finished" except for maybe that silly Japenese Park.
Darn it, Pete, er, Captain, this is what is so frustrating about your posts sometimes.

You KNOW that the reasons for MGM, AK, and DCA opening as so much less than the prior parks has NOTHING to do with why DL didn't open "complete". There's also no comparison to the state in which MK and Epcot were opened.

You KNOW the the reasons current management does this were not what Disney was always all about.

Yet you make a statement like that... why?

AK will evolve as will DCA and The Studios...Heck even Epcot is still evolving.
The evolution of DL, MK and Epcot is not the same as the building out of AK, DCA and the Studios.

AGAIN, you KNOW this.

Picture a Fl res,AP holding Grandma. The grandkids from Jersey visit for a few days. What park is grandmom taking them to. MK is the obvious choice & always will be. It's the top dog. That doesn't make every other park a failure.
No, but when you open parks that every guest figures out weren't even an attempt at similar value, they will fail.

Since it's mere existance can't really upset people - unless they fall into the lion cage - the only thing it can do is ADD to an experience.
Good grief, NO!

A park is a product of Disney. It comes with a price, just like any other product. If the public doesn't get the value it expects from that product, there is a problem.

The public won't pay what you want for that product, and the their perception of the value you provide as a company decreases.

A "bad" product will ALWAYS hurt.

AK added 6.9 mil guests to WDW

If the poor economy and travel concerns contributed to Disney's attendance issues (and they did... not the sole cause, but they did contribute), then didn't the booming economy of the late 90's also contibute to WDW's gain?

In other words, WDW's attendance was going to go up even if AK wasn't built. How much of that 6.9 million would have happened anyway is of course debateable, but 6.9 million is already a less than impressive number for a Disney theme park...
 
Originally posted by SnackyStacky
She did both of the animal trails, Primeval Whirl (twice), Dinosaur, the Safari, and Tough to Be a Bug. She doesn't like shows, so was not interested in Pocahontas, Tarzan, and Lion King, and it was too cold for Kali.
No freakin' way did she do all that and get in and out in two hours. Did she run full blast through the trails?
 
Matt, Matt, Matt...Still fighting the good fight, eh? It's easy to take my quotes and add your meanings to them but half the time you choose to see them as literal and half the time general...You can't do both.

Why AK is number five doesn't matter in any sense other than it proves that it is still a more attended park that either USF park and the annual report shows just how profitable each division is yearly. It would be ok for USF to pad their numbers by offering deep discounts and freebies but the proof will come out at reporting time...In fact this is what has happened to USF. Their numbers are relatively good because of DEEP discounts but they still struggle financially. Beyond that attendance figures are muddled, at best. I think Viking's numbers showd that AK did put 'butts in the seats'...

Are you actually saying that AK is HURT by being in WDW?
Hurt or helped? What's the point? AK is successful because it is a Disney Park and it suffers because it is a Disney Park. Did anyone seriously think the AK, built in any form, would replace the Magic Kingdom as top dog? If so, I'd say you're the one who's got to be kidding!

Entry to WDW parks is now primarily the job of 'hoppers'. Whether a park can stand on its own is irrelevent today. MK will always be the main Disney park in Orlando. The others have their fans and as a whole (four parks, two water parks, DD, etc) constitute the draw. MK is the mainstay and the other parks allow more guests to visit the resort and be entertained in the Disney way at alternate style parks. Do you think WDW would be anywhere near the tour de force with just Epcot, The Studios and AK? Heck no! They're great Parks, to be sure, but still second draw to the big dog, Magic Kingdom. Therefore your expectations for the greatness comes from a different place than mine. I know Disney will NEVER build Disney Sea (or equivelent in Orlando) while you seem to think there is still a chance for that altrusitc greatness in some form.

Do I have to start breaking out quotes for you from the dead guy?
Please don't. But in case you didn't notice, Walt is still dead. He did not finish DL before opening and yes I know all of the reasons, but the fact is DL WAS a shell of what it was to become and virtually every park built since then has been the same. I agree that the philosophy behind the "why" is vastly different, but the net result is the same...

So you defend it from being a failure and then say Disney is fully aware of its failures. Which is it?
AK is no failure, IMO, but they have had failures...Dinorama within AK, Kali Rapids was shortsighted and DCA in California. Just because I recognize Disney as being generally very successful over the years doesn't mean some VERY boneheaded things weren't attempted. Both DR and DCA came, IMO, as a result of Pressler, in an attempt to use just brand name as the selling point. It didn't work and we've seen a turnaround in the quality of offerings since then.

...Or we can discuss it logically.
Logical is as logical does. Discussing the past is fine...Been done ad nauseum, but fine. It's just that the Disney ideal, to a "T" will never be back. We are living with a hybrid and thats about our only choice. Disney can make inroads towards Walt's ideals under new management, should they "get it", but those roads will be tempered as Disney, being the multinational conglomerate that it is will never again see the day when the 'Big Cheese' will be able to run roughshod over shareholders to do it his way ever again. That ability died with Walt (and will be buried deeper with Eisners exit) and the public gentrification of the company...And you know that.

This has been helter skelter but thats as complete as it gets for now...Except for a comment to Bob O...Kudos Bob for putting your money where your mouth is. I disagree with virtually every word out of your mouth but I respect your integrity...
pirate:
 
From the viewpoint of a visitor who comes to WDW every couple of years for a full week at a time and uses the parkhopper passes, AK was a pure enhancement, even when it first opened. Sure, they didn't build all of their great ideas at first, but what they did build was nicely realized. The effort put into landscaping, and the structures in Africa, were extraordinary--definitely up to the highest of Disney standards.

Epcot was more fully realized because it was the second gate opened. Even then, there was no Living Seas, Wonders of Life or Norway, AND several countries in WS with no attractions (still), even though there were many attraction ideas related to those countries.
 
If I just looked at the thread & not the poster, I'd swear the Baron was blessing us with his presence again. How long it take you to compose that post ? Anyway:

***"If the poor economy and travel concerns contributed to Disney's attendance issues (and they did... not the sole cause, but they did contribute), then didn't the booming economy of the late 90's also contibute to WDW's gain?

In other words, WDW's attendance was going to go up even if AK wasn't built. How much of that 6.9 million would have happened anyway is of course debateable, but 6.9 million is already a less than impressive number for a Disney theme park..."***

By the late '90's the economy was already on it's way down. In 98 MK,EPCOT & MGM numbers were already declining from 97. Was that economy or AK that caused it ? I don't know. My point though was that with AK open just part of 98, WDW exceded attendance figures for 97 by 3+ mil, and in 99 - with the economy really starting to tank - it improved by 6.9 mil. It also appears that in a year or two AK will surpass MGM & be on the heels of EPCOT. Will that make those parks failures if AK does pass them ?

Disclaimer: The new attractions at Epcot & MGM may also boost their attendance figures as I'm sure EE will for AK, so it's quite possible AK will not pass them.

***"Disney had a way of doing things unlike just about any other company. Because of that philosophy, they became something that attracted millions of fans."***

I'm already on record as saying AK is my favorite park but I'll also readily admit it's far from being "done". But how can you deny that "The Tree" is anything but pure Walt. IMHO even the Castle pales in comparison. The park has all the right elements, it just needs some tweaking.
 
I'll have to agree that it may not be a full day park, but we really love the safari ride. We usually go to AK first thing in the AM, look for Wes Palm, look for his "keeper", then go into the park, take the safari ride, do Tough to be a bug, Countdown to Extinction, oops, I mean Dinosaur. Always liked that original name though, then pretty much leave and go to Epcot.
 
Does anyone else share the notion that Animal Kingdom is at least at present aimed, perhaps not intentionally, at a niche market? To "get" the park (or perhaps "enjoy" would be a better word) you need to have a longer attention span than with the other worlds, be observant and not mind being surrounded by animals as a main attraction.

I can just see Mr. and Mrs. Average walking through the four parks now - enchanted by Magic Kingdom, amazed at the futuristic feel of EPCOT (and secretly pleased at the Mission: Space and Test Track rides) and giggling in childish glee at the MGM ride-a-lot-a-rides philosophy.

I can also see them wondering in to Animal Kingdom, thinking "What the hell, who cares about a whole load of Animals?" and not returning until some "decent" attraction popped up.

This is just a personal hunch people. I mean, I just get the feeling that Disney overestimated people in the sophistication field here which rather compounded the usual number of people who just don't like the park in terms of poor figures.

I dunno.

I rant.



Rich::
 
***Does anyone else share the notion that Animal Kingdom is at least at present aimed, perhaps not intentionally, at a niche market? To "get" the park (or perhaps "enjoy" would be a better word) you need to have a longer attention span than with the other worlds, be observant and not mind being surrounded by animals as a main attraction.***

I think you are on to something here. All of the other parks have a much faster "pace" to them than does AK. You have to be a lot less frantic in your touring approach to fully enjoy the AK experience, it is a lot less hurried than running from line to line at MK. I think the pace is more on par with a leisurely tour across the World Showcase.

IMHO Disney set out to create an entirely different park experience and have been successful in doing so.
 
Why AK is number five doesn't matter in any sense other than it proves that it is still a more attended park that either USF park and the annual report shows just how profitable each division is yearly.
If that's all that AK being number 5 proves, why in the heck is it brought out as a reason why AK is not a failure? If its irrelevant to that topic, leave it out of the conversation.

As far as being profitable, that's nice. Time Warner is profitable. So is PepsiCo. Let's go to those discussion communities and talk about them.

If profitability is all that matters, why talk about Disney? Further, why is the stock wallowing in muck?

Beyond even that, results are what they are... results based on what actually happened. Disney having a bottom line in the black doesn't mean they are even close to optimizing their potential.

Beyond that attendance figures are muddled, at best. I think Viking's numbers showd that AK did put 'butts in the seats'...
They also show they hardly put very many butts in the seats, when you consider the investment made.

What's the point? AK is successful because it is a Disney Park and it suffers because it is a Disney Park. Did anyone seriously think the AK, built in any form, would replace the Magic Kingdom as top dog? If so, I'd say you're the one who's got to be kidding!
Suffers because it is a Disney park? Again, that is simply ridiculous. 17 million people entered the MK the year before AK opened. The benefit from being next to that far outweighs any negatives that come along with public expectations. That's why they put it there.

Entry to WDW parks is now primarily the job of 'hoppers'. Whether a park can stand on its own is irrelevent today.
Irrelevant to our Marketing friends, but still very relevant to customers. Customers actually do care if a new park is offering less value than they expect.

MK is the mainstay and the other parks allow more guests to visit the resort and be entertained in the Disney way at alternate style parks.
Who's feeding you Disney's powerpoints? Again, this completely loses sight of the most basic business concepts... those concerning value and customer wants/needs/expectations.

I know Disney will NEVER build Disney Sea (or equivelent in Orlando) while you seem to think there is still a chance for that altrusitc greatness in some form.
You are completetly missing the point. Its not about whether AK actually surpasses MK's attendance. Its about whether Disney sets out to create what their customers want/expect, or whether they set out to create something that gets x% more dollars out of their pockets.

Its hard to be successful in creative endeavors. But its even harder when creative, product driven goals aren't your driving force.

I know Disney will NEVER build Disney Sea (or equivelent in Orlando) while you seem to think there is still a chance for that altrusitc greatness in some form.
If Disney never builds such a thing in Orlando, its simply out of short-sightedness. There's nothing altruistic about it. It would be a highly profitable endeavor for Disney. The fact that you still assign terms like altruistic to what I'm talking about shows that you are still missing my point.

Agree or disagree, the point is that such endeavors will MAKE MONEY for Disney. More money than AK makes them, and a heckuva lot more than DCA makes them.

So once again, leave the "selflessness" aspect out of it. Its got nothing to do with what I'm talking about, and never has.

But in case you didn't notice, Walt is still dead.
Thanks. I thought the fact that I referred to him as the dead guy would make it clear I knew he was dead, but since it didn't, yes, I know he is in fact, dead.

I agree that the philosophy behind the "why" is vastly different, but the net result is the same...
Many problems with that. Philosophy, strategy and vision is the starting point of every successful business endeavor. When you change it, you change the results.

The net result may have been that DL opened as much less than it would end up being, but the public's expectations were also not yet set. The value proposition was not yet clear.

Now, it is. And now, Disney does not lack the resources to maintain the consistent value proposition. However, since the philosophy is different, they fail to meet the public's expecations.

They intentionally give the public less, choosing instead to invest in other things.

So we get parks with less not because there is some Darwinian desire within Disney to see evolution take place, but because they simply lack the understanding of what has made them so successful in the past.

AK failed to meet their expectations because it failed to meet the public's expecatations. DCA and DS-Paris failed by an even greater margin.

Until they understand that they need to look first at what their customers want, they will continue to be unable to maximize their potential, from both the creative AND financial pov.

It's just that the Disney ideal, to a "T" will never be back. We are living with a hybrid and thats about our only choice.
That which makes money can always return.

Disney, being the multinational conglomerate that it is will never again see the day when the 'Big Cheese' will be able to run roughshod over shareholders to do it his way ever again.
Whoever said that's how it has to be done? Besides, the current Big Cheese seems to have done a good job of running roughshod over shareholders, so I guess even that is possible.

If I just looked at the thread & not the poster, I'd swear the Baron was blessing us with his presence again. How long it take you to compose that post ?
Too long, but probably not as long as one might think.

Still, I almost feel like this is my last gasp attempt to get through to somebody (anybody) before I fade into oblivion like the Baron.

By the late '90's the economy was already on it's way down.
The rate of growth was slowing, but it was still growing quite nicely. For the most part, people didn't feel ill affects until 2000.

It also appears that in a year or two AK will surpass MGM & be on the heels of EPCOT. Will that make those parks failures if AK does pass them ?
In some ways, all of the parks are failing, but its not that the 4th most attended park of the group is automatically a failure. That's not what has made AK a failure. Much like DCA simply being less attended than DL does not make it a failure.

Its a failure on two levels:

1- The goal of adding x hours to guest stays is a failed goal when compared to how Disney became successful.

2- Even measured against that already flawed goal, all indicatations are that it failed to meet expecatations, though not by as great a margin as DCA or DSP.
 
You fail to understand my points the same as I apparantely do yours and I too am tired of trying to be logical...But
It is a failure on 2 levels:
The goal of adding x hours to a guests stayis a failed goal when compared to how Disney became successful.
Try this on for size. I agee with this statement at face value. I really do, but I think its a flawed conclusion because the fact that AK failed to meet this stated criteria DOES NOT mean that it was the fault of AK itself. The market saturation, the economy, the competetion were all factors thrown into the mix without the benefit of knowing what certain outcomes would be. It's very easy to follow the plan as long as it works but what if it's just that ideal that is no longer workable? What if Orlando is reaching all the tourists they're going to reach? What if there are just too many theme park choices? What if Americans really do have a finite amount of vacation time and money available to spend at WDW or any other venue?

Animal Kingdom may have failed Disney in what it was originally seeking from it, but its place as number 5 theme park in the country tells me it is not a failure as a theme park. The blame goes somewhere else, IMO...
 
Originally posted by Captain Crook
Animal Kingdom may have failed Disney in what it was originally seeking from it, but its place as number 5 theme park in the country tells me it is not a failure as a theme park. The blame goes somewhere else, IMO...

I think that depends upon the targets set, hmm? Maybe the targets included creating publicity (check), expanding the size of the resort (check), paving the way for a wider spectrum of appeal (check) or simply adding to the overall experience (debate). The most controversial target which I'm sure existed is more people going to WDW and as Raidermatt rightly pointed out, profit is not exactly the only thing and if we were to primarily concern ourselves with that we might as well neuter the park of the Disney tag.

One does not decide to build a theme park without having more than one goal. 'Make money' doesn't work without the how. And I'm sure that many of those hows have happily transpired.

Edit: Yes, it has failed as a success if we compare it in any way shape or form to the original Disneyland opening - but then again we might as well be complaining that an Opal doesn't have as much 'Wow' factor as a Jaguar. What becomes common loses shine.



Rich::
 
The notion that AK requires some sophistication to get because it involves animals is really silly...and typical of the misguided attempts to defend this park---what I suspect the unwashed masses who are staying away from AK will tell likely tell you is that they just did not see it as much more than a zoo--why do you think they had the ad campaign in the first place about Nahtazoo--because that is the impression people had of the place and that impression was coming from the word of mouth from those who went and did not want to go back...as a day's experience it feels like a zoo with a small amount of added stuff--too small to make it special enough for people to say _"Go down there and see this!" Or "I can't wait to go back"

Our local zoo and another local animal park have attractions as themed and interesting as anything at AK---and they are essentially free--even the Bronx Zoo and the San Diego Zoos as expensive as they are offer as much family entertainment for a day as AK does for less...are they the same entertainment? No. Is AK so much more to make it seem worth the dough...the yearly drops in attendance say no.

The notion that AK put an additional 7 million people in the place assumes that there would have been no more growth in the other parks--a pretty big assumption that cannot be substantiated...whatever it added -even if it was the whole 7 million pales next to DisneySeas effect on the Tokyo resort.

DisneySeas was built to make money and is doing very well-and in an economic climate far worse than what we have experienced...an economic climate that has seen huge losses in the theme park industry....

The idea that AK's deficiencies can all be explained away as:
1) Economy
2) Market saturation
3) Stupid public misperception of the park

is all Eisner-speak--point the finger at anybody but where it belongs...they made a very deliberate move to achieve something for less and as is so common in business -when you aim low you succeed even lower...I am unconvinced that AK has done everything it could have done if there had been a DisneySeas type of investment in the park...The Eisner park strategy has been open little and build off the profits generated...it is a gamble that people will not be ticked off at paying for less while you gather the money to deliver more--the sophistication it takes to "get" AK apparently is different from the sophistication it takes to understand when you have been charged the same for "less."
 




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