Are you a 3 peaker or 2

[ziggy1]

This is sort of a silly question but one I have never gotten a really good answer that I believe. Why did DVC change their logo from a 3 peak mountain to 2 peaks, which I believe happenen in late 1995? Even on our last trip I asked numerous CM's and no one really had a good answer. It can't be because of them adding a new resort (BWV) at the time as that really makes no sense. Just because you add a resort why would taking away a peak be needed.

Also FYI if you look over the double door between the General store and Olivia's you will see a lead picture that is the 3 peaks logo. BTY which I would love to have.

Do any of you old timers really know why they changed the logo.

Jack

Ziggy

 

[Richyams]

Cutbacks, ostensibely to save money on dues but in reality more Eisner cutting anything he could get his hands on.

 

[timC]

No idea....3 peaks, 2 peaks.... Someone please explain what these mountains have to do with DVC??? They don't look like Space, Splash, or Big Thunder. There are no DVC mountain retreats. Mouse ears I understand... but snow capped mountains...

 

[donald@home]

This thread sounds familiar...

First - It's a mark, not a logo.

Second - I think the mountains, ocean waves, palm trees and longitude/latidude lines represent the world of vacation opportunities that await us as DVC members (with the big beautiful mickey sun overlooking it all).

Third - The first rule about a good mark is that it should be as simple as possible, so I think they simply redesigned it to simplify it. It is still a complex mark, but I think it captures the fun of the vacation club very well (which is one of the other rules about a good mark; that it be appropriate).