So after looking into this more, it seems it started by an author who wrote a book? Marketing gold mine if you ask me. Because you know kids are going to mention it to other kids, and those kids will ask their parents where is their elf. So then everyone needs to buy an elf.
Brillant marketing scheme. I need to come up with such an idea.
In terms of traditions, its fairly new, which explains why I hadn't heard of it.
Brillant marketing scheme. I need to come up with such an idea.
In terms of traditions, its fairly new, which explains why I hadn't heard of it.