from Bloomberg, for your reading "pleasure"
https://www.bloomberg.com/news/arti...-system-sees-flaws-errors-customer-complaints
in case you're hit with a paywall, here's the article:
Disneyās New Line System Is Driving Parkgoers Bibbidi-Bobbidi-Bonkers
Visitors wish the theme parks would put their
Genie+ system, which debuted in 2021, back in the bottle. "This app has made my life a living hell," reports one guest.
Daryl Austin
March 4, 2022, 4:15 PM GMT+2
In the five months since
Walt Disney Co. announced the replacement of its 22-year-old FastPass system with
the app-based Genie+, the Magic Kingdom has gone for some guests from being āthe happiest place on earthā to one of the angriest ones.
Genie+ is meant to help visitors cut down on the parksā famously long wait times and is offered at both Walt Disney World in Florida and
Disneyland Resort in California. But the verdict from vocal parkgoers so far is that the service is too expensive, creates longer wait times for nonusers, is riddled with technical issues, and requires users to be glued to their phones to reap any benefits.
A family of four can expect to pay an additional $60 to $240 per day on top of the price of admission simply to cut a few linesāa perk that used to be free with the former FastPass system.
āI know itās supposed to make my trip easier, but this app has made my life a living hell,ā says Ava Martinez of Hoover, Ala., who visited Disneyās Hollywood Studios recently with her husband and two children.
She wasnāt the only one complaining.
The service has drawn objections on social media since its inception, with more than 100,000 people signing a petition seeking to oust
Disney Chief Executive Officer Bob Chapek within weeks of the serviceās launch in October 2021. Since then, a bevy of issues have been well documented by travel agencies and savvy Disney bloggersātwo groups that ordinarily support the beloved brand.
Bonnie Sawyer, a
travel agent in Phoenix who has long specialized in planning
Disney vacations, says the product is āvery unpopularā among her clients for many reasons, foremost being the steep price tag.
āDisney has been creatively nickel-and-diming their loyal customers for many years,ā she says. āBut for most people I talk to, Genie+ has been the final straw.ā
The Genieās Technical Issues
Hereās the quick primer on how Genie+ works. Anyone who downloads the Disneyland or Disney World app on the iTunes or Google Play stores gains access to a free service called Disney Genie, which helps guests navigate the parks with location-based dining recommendations and real-time updates on wait times for attractions. The paid Genie+ add-on costs $15 per person per day at Disney World and $20 per day at Disneyland, and is the ticket to actually cutting those queues via its so-called āLightning Lanes,ā formerly known as āFastPasses.ā Signup for Genie+ happens daily within the app.
In practice, the fact that Genie+ is activated on a day-by-day basis forces parentsāand other, less-bedraggled adultsāto plan on the fly, through the day, starting early in the morning.
Lightning Lane reservations open at 7 a.m., and users can secure them for only one ride at a time. A second reservation becomes available two hours after the parks open to the general public, at 9 a.m. Lightning Lane bookings can then be made every two hours, or after the previous one has been redeemed, whichever comes first.
Sound complicated? Itās also the starting point for a lot of things to go wrong.
For starters, not all Lightning Lane reservations are included in the base Genie+ price. Cutting the line for popular attractions
can cost an additional $7 to $20 per person, per ride, depending on when you travel and which park youāre visiting. While youāre allowed to hold up to two of these āpremiumā reservations at a time, they tend to sell out almost immediately after becoming available.
As such, this is a system that requires not only time and money but also luck.
āI was ready to go before the sun came upāand refreshed and refreshed because the app wasnāt working,ā says Sandy Chapman, a cosmetologist from St. Petersburg, Fla. āBy 7:03 [a.m.], all the big rides were gone.ā
āThe only way I got any fast passes was by babysitting the app all day long to snag rides as they became available. It was exhausting,ā Chapman adds.
Mark Williams, a software engineer from Nashville, had other technical struggles. āIt wouldnāt load any times or let me select any members of my party,ā he explains. (The issue persisted through his multiday visit, although Disney offered a partial refund for one day.)
Adding salt to the wound for many is the fact that the previous system was user-friendlier and didnāt cost a penny. āI spent $120 for my family to get access to the same FastPass system that used to be free, and all I got to show for it was a shorter wait time at Winnie the Pooh and Aladdinās Magic Carpets,ā says Amy Turner, a mother of three from Fresno, Calif., who visited the Magic Kingdom last month with her sisterās family.
Whatās more, inaccurate wait time estimates on the app have caused some to purchase Lightning Lane passes for rides whose lines may not have been very long to begin with.
However, many of the parks' most popular attractions are still priced a la carte: $15 per guest to skip the line of Star Wars: Rise of the Resistance, $14 per guest for Avatar Flight of Passage, $10 per guest for Seven Dwarfs Mine Train, and $9 per guest to bypass the line at Remyās Ratatouille Adventure.
And those are dynamic prices. When the parks are particularly busy during holidays and weekends, passes
can climb $2 to $5 apiece to reach as high as $20 on
select rides such as Radiator Springs Racers at Disneyland. With Disney anticipating peak crowds over spring break and beyond, those āpeakā figures will likely become commonplace charges.
Multiple parkgoers said the costly early mornings and the inability to have anything substantial to show for their efforts started their days off on the wrong foot. āYou know itās going to be a rough morning when you haven't even gotten into the park yet and youāre already pissed off," says mother-of-two Martinez.
Asked to respond to the criticisms, a Disney spokesperson tells Bloomberg: āAfter just five months, weāve received great guest feedback but continue to listen and find ways to even further enhance this new service and deliver a great experience.ā
Escalating Costs
Disney seems to be listening, if the companyās service adjustments are any indication. The spokesperson tells Bloomberg that beginning last week through Aug. 7, Disney World would be including three attractions in the basic Genie+ fee that had previously required an additional fee: Space Mountain, Frozen Ever After, and Mickey & Minnieās Runaway Railway.
Steve Davis, a food service manager from Plano, Texas, says he spent nearly $600 on the base level of Genie+ over the course of a week for his family of five, plus $300 on a la carte ride reservations. āEvery ride we went on cost almost as much as taking my whole family out to a night at the movies back home,ā he says. The alternativeāwaiting in line for two to three hours per attractionāwasnāt feasible. āI already paid a fortune to get my family to [Disney World]. I didnāt want to waste it standing in lines all day,ā he explains.
Those costs add up for Disney, too. In the companyās
fourth-quarter earnings report in November, Disney boasted a revenue increase in the parks division of $5.5 billion, up from $2.7 billion from a year earlier. On the companyās most recent earnings call, CEO Chapek cited higher park attendance, hotel room rate increases, and āthe introduction of Genie+ and Lightning Laneā as
contributing to the increase. One Disney bloggerās
back-of-the-envelope calculation is that Genie+ alone might rake in $300 million for the company this year.
Few Are Happy, Except the Shareholders
Even for
Disney employees and customers who donāt buy in, Genie+ can create headaches. Guests without the fast passes, for instance, might jump into an apparently short line, only to be bypassed by hordes of people arriving with Lightning Lane passes, and staff funneling both sets of customers into a single line. One Disney employee who was advertising a 130-minute wait time for the popular roller coaster Slinky Dog Dash at Disneyās Hollywood Studios put it this way: āIf it wasnāt for the Lightning Lane, this would only take half an hour, but the standby line is constantly interrupted by a stream of people with [virtual] return times.ā
Park employees end up dealing with the angry aftermath. āI thought guests were angry about having to wear [face] masks all last year, but that was nothing compared to the complaints I hear all day about Lightning Lane issues,ā says an employee working near the Avatar Flight of Passage attraction at Disney's Animal Kingdom, who requested not to be named for fear of reprisal.
āEveryone who bought [Genie+ access] is mad because it doesnāt work like they want it to, and everyone who didnāt buy it is mad because they have to wait in longer lines,ā the worker continues. āPretty much the only people not angry are the shareholders."