I feed it to my dog occassionally. I switch between Avoderm, Natural Balance, and Blue Buffalo for him....whichever is on sale when I am at the store. He eats it all, but then he isn't picky. We only give him 1/4 can at night mixed with dry (he gets all dry in the morning) so I think he sees it more as a treat than anything else. He seems to like it though and eats everything.
I also feed it to my cats (obviously the cat food, LOL). One inhales it and will lick the plate spotless. The other will eat it and then instantly puke it back up. She has this reaction with several other brands, but with Blue Buffalo it comes back up almost immediately. I do buy it for the other cat when it is on sale and just feed the puker another brand when I use it. The cats I buy Avoderm, Blue Buffalo, Wellness, Tangers, Solstice and a few other brands. I am very fussy about what I feed them, but I do try to buy whatever of the "good" brands is on sale to save a little money. Blue Buffalo seems to be one of the better brands I have found though for the price!