Anone in Advertising or Marketing? Have some Questions!

jasta

Mouseketeer
Joined
Dec 16, 2005
Messages
349
My husband and I just launchehd an online wedding marketplace (Wedding Bliss Lane- shameless plug! lol). For those in advertising and marketing, what is the best way to go about getting the word to brides, etc. to drive them to our store?

Thanks!
 
I'm not in advertising or marketing, and it's been a long time since I've planned a wedding. . .but isn't The Knot the big goto website for planning weddings? I would try to figure out how to get listed on there. They do have lists of vendors.
 
If you want to advertise here. You need to pay for it.
 
Hi, I do not want to advertise here, just wanted to get some feedback on how we do the advertising and marketing side from someone who actually does it :), since my background is accounting!
 

I'll try to make this clearer for you.

The link to your site that you put in your signature is advertising.

You need to pay the DIS to do that.
 
My husband and I just launchehd an online wedding marketplace (Wedding Bliss Lane- shameless plug! lol). For those in advertising and marketing, what is the best way to go about getting the word to brides, etc. to drive them to our store?

Thanks!

I am in marketing. I have to say I am shaking my head over your thread. Marketing and promotion should have been part of your business plan and your plan should have been created before you invested time and money into a business. How else would you know if you even have a market for your products?

I would urge to to first put together a business and marketing plan. You can find free templates and resources on the web.

Things you should be thinking about are:

- Who is my target market? (Please just don't say brides! What kind of brides? Budget minded? High-end? Last minute weddings?)

- What are their needs?

- Why should they buy from me versus anyone else?

- Who is my competition?

These are the kinds of things you need to know in order to focus on who you want to market to. After that you determine what channels they use (media, websites, etc) and determine your promotional plan from there.

A lot of companies can have great products, but the ones that often succeed are the ones that have great marketing.

Good luck!
 
Can you recommend any good marketing companies? We have the answers to all the questions you posed, just need a good marketer. Thanks
 
The "big" marketing firms would be very expensive.

I would try to find a local company that would work with you. If you live near a good sized city, there will be several.

For a project like this, I don't know that I would choose someone with a retainer, but find someone that will help you do a product launch and advertising plan on a project basis.
 
Contact your local Chamber of Commerce. They will have listings of marketing professionals. Call three. Sit down with all of them. They will ask questions, discuss budget, and offer a proposal. You probably want a company that can do both advertising and marketing. After you've met with them and reviewed their proposals, you'll have a much better idea of who you think you could work best with. I do marketing for clients (and can do advertising, but don't do much of that). One of my clients hires someone else to do their advertising, and frankly, it would be much easier to be able to coordinate both for this small client (and cheaper to the client). You'll also want to look at bridal fairs, bridal supplements in newspapers, local business fairs, which are often held at area high schools and put on by the chambers. Once you've started to build a customer base locally, you can start to look at expanding your target. Even though you're an online business, I think that by starting locally you can build a solid client base. Good luck! It's never easy starting a business, and you'll need to work hard to find the best marketing/public relations/advertising resources you can.
 


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