I know this may be a little late, but I have to add my two cents. As for the pros who won't use anything but Benjamin Moore, they can use whatever they want, it doesn't make it the best although it seems to have that reputation. It's good paint, but I know people who have used it and not had good results. If you look in Consumers, you'll find that Behr actually gets high ratings, probably higher than BM (no pun intended). All I can say is that I live in New England with fairly cold winters and hot and humid summers. I painted my house about 10 years ago with Behr paint and it's just now needing a new paint job. The color is a deep, dark red. I don't think your going to get better results than that. The biggest issue is how you prepare your house for the paint. Make sure you wash the house and get the surface clean.