wdrl
DIS Veteran
- Joined
- May 15, 2009
- Messages
- 3,686
After experiencing increasing point sales for four consecutive months, AKV saw a decline in April 2011. It sold 33,773 points for the month, which was 23,677 points less than the previous month. Coincidently, SSR's monthly point sales increased by 23,911 points, almost the same amount as the decline at AKV. Perhaps that should not be surprising since SSR's base price is less than AKV's price even after current incentives are considered.
As of April 2011, DVD has declared 70.34% of AKV for the DVC inventory and has sold about 62% of its points. AKV had about 590,000 points that have been declared but unsold. Given the current rate of sales, I estimate there is little need for DVD to declare more AKV Units for the DVC inventory at this time.
I am curious if DVD's marketing strategy for AKV changes when BLT reaches its "sold out" phase later this year. In April, BLT outsold AKV by about a four-to-one margin and SSR outsold AKV by almost a two-to-one margin. Once BLT points become scarce on the direct sale market, DVD may be expecting buyers to shift their money to AKV.
More information about monthly sales at the DVC resorts is available at http://www.dvcnews.com/index.php/dvc-program/financial/1570-april-2011-dvc-sales-analysis
As of April 2011, DVD has declared 70.34% of AKV for the DVC inventory and has sold about 62% of its points. AKV had about 590,000 points that have been declared but unsold. Given the current rate of sales, I estimate there is little need for DVD to declare more AKV Units for the DVC inventory at this time.
I am curious if DVD's marketing strategy for AKV changes when BLT reaches its "sold out" phase later this year. In April, BLT outsold AKV by about a four-to-one margin and SSR outsold AKV by almost a two-to-one margin. Once BLT points become scarce on the direct sale market, DVD may be expecting buyers to shift their money to AKV.
More information about monthly sales at the DVC resorts is available at http://www.dvcnews.com/index.php/dvc-program/financial/1570-april-2011-dvc-sales-analysis
