Yes, Sunrise Safari took us backstage (on the bus), and have a really great breakfast afterwards. The actual jeep ride is also more extensive. We saw people feeding the animals during our tour, and the animals did seem more laid back (and off duty).
I highly recommend the tour. We did AKL-conc specifically for the tour, and it worths every penny. The breakfast alone worths it. It's African theme, and have some very unique food. If you join the tour, do savor the food. The CM would really appreciate it.
You need to book as soon as you book your room. They were fully booked very quickly.