So, chalee, it's my understanding that it would benefit you as a seller
opinions vary, but i don't think there's much of a benefit to the seller. as a seller, you'd still need to find a buyer. for example, if disney tends to ROFR contracts below $75 per pt but no one is willing to offer you more than $50 per pt, then the $50 offer is your only option. disney will not make a direct offer on your contract or bid against a potential buyer...they just wait and decide whether to take the contract away from a bonafide buyer. and if the economy is tanking and disney starts having trouble getting rid of direct inventory, they won't have any interest in ROFRing what they cannot easily re-sell.
if i'm a buyer and i think your contract is only worth $50 per pt to me, i might push up my offer to $55 per pt if i think it would help me pass ROFR without much hassle. OTOH, if disney were reportedly ROFRing at $75 but i only valued the contract at $50 (and i were the only potential buyer), i would take my chances at $50 per pt and accept the risk of having to try again if disney took the contract.
which is to say that while ROFR might provide a slight bump in contract offer values, i don't think that it has that much of an effect. the primary driver is supply and demand. and if there is demand at disney's current direct prices, there will also be demand that drives up resale prices (regardless of ROFR).
but could cause you problems if you are the buyer of a resale membership? Disney could come in while your negotiating contract terms and decide to buy it back, therefore forcing the buyer to look elsewhere. Is this right?
right. it's a nuisance for the buyer. if a resale listing price is $110 and the direct price is $130, it's reasonable for some buyers to buy direct to avoid the delay of ROFR and risk of losing the contract and having to start over.
some economists would probably argue that if ROFR were not an issue, sellers could get better prices as the resale transaction would be faster and more comparable to a direct purchase in most ways.
With some of the resale prices being what they are, what is the benefit of buying directly from Disney? Do you lose any benefits by buying resale?
you lose the (extremely expensive) option of using pts outside the DVC system for disney cruises, disney hotels and adventures by disney tours.
but you can still rent your pts to pay for a cruise (for example) and come out ahead financially compared to direct purchasers who traded for a cruise.
resale buyers can also trade DVC pts for other timeshares through RCI (although that's not a great value either).
IMO, the only real benefit of a direct purchase is that you can get pts in your account almost immediately. (for a current owner who is looking for a small contract - say 30 or 40 pts - it might take a long time to find exactly what they want on the resale market, so direct might start looking like a better choice in that case).