DCL Management,
This is my first e-mail regarding the great
disappointment I have in Disney regarding the
$100/person fare increase for the 2008 Panama Canal
transitioning cruises, but I know that many fellow
passengers have already corresponded with little more
than an "oh well" from Disney. This, in my opinion,
is the most un-disneylike decision I have ever heard
of from any Disney business line. I, along with other
passengers, firmly believe that this was either:
A) A complete accounting error by Disney, which
completely disregarded the cost of the Panama Canal,
OR
B) An extremely sly way for Disney to pad the
bottomline since Disney already publicly BRAGGED
during the 1st Quarter Shareholder meeting that these
two cruises OVERBOOKED the first day.
I know Disney's stance is that this is an "additional"
tax levied by the Panama Canal Authority. However,
through direct correspondence with the Panama Canal
Authority and reviewing their previous and new fare
structure have confirmed that the calculation is a
"replacement" and not an "addition" to the old transit
fare. All the passengers have wanted is explained how
our calculations are off, but Disney can't seem to
come up with an explanation. Here are my
calculations:
OLD FARE: Based on tonnage, Disney Magic is 83,000
tons. First 10,000 tons at $2.96/ton, Second 10,000
tons at $2.90/ton and remaining tonnage at $2.85/ton.
Total transition cost: $238,150
NEW FARE: Based on per passenger, Disney Magic
capacity is 2,400 passengers, so total cost is
$240,000.
So, either Option A stands: Accounting failed to
include the "Old" transitioning cost of approximately
$238,150 and KNEW that it'd have to be paid somehow,
but FAILED to tell the passengers to expect it, or
Option B: Disney is charging passengers $478,150 to
transition the Panama Canal even though it only really
costs Disney $240,000. AKA "Pocket the $238,150"
Either way, I really think this is the most
disappointed I've been in any Disney organization. Do
you even realize that most of the Panama Canal
cruisers are among your MOST LOYAL clients? I bet
more than 70% of the passengers on the Panama Cruise
are
Castaway Cay members, most likely even higher.
Check the manifest, I know many of these passengers
take a DCL cruise every year.
A DCL representative named Joseph responded to a
fellow passenger that "
Disney Cruise Line follows the
same protocol as the rest of the cruise industry.."
Do you really think the aforementioned Castaway Cay
members remain loyal to DCL because it "follows the
same protocol as the rest of the cruise industry..."?
Sincerely,
Joel