7DMT TV Commercial-Misleading?

[Chuckers]

Who cares if they did ? Regardless of what they see on a commercial, does anyone with half a brain that knows Disney think they would put a high speed roller coaster in Fantasyland of all places

Well, since Fantasyland is the land of 'make believe', then the commercial has made us believe that there's a good, exciting ride in Fantasyland.

 

[basas]

Who cares if they did ? Regardless of what they see on a commercial, does anyone with half a brain that knows Disney think they would put a high speed roller coaster in Fantasyland of all places

Ever heard of the Matterhorn?

 

[MarciaBrady]

I don't think the commercial is misleading...I think it's ANNOYING.

I haven't ridden SDMT. Or BTMR, for that matter. (my family only went to Hollywood Studios last year) So I'm not comparing those two.

To me, the commercial looks like it's half in slo-mo and half in fast-forward. Big deal. It's a COMMERCIAL. (Go look up that Zumanjaro Drop of Doom commercial someone else mentioned. Or the Falcon's Fury one. Those show the drop towers going up in the clouds. Is that misleading? Well, kinda I suppose, but I should hope everyone knows those rides won't be going in the clouds! )

From the commercial, SDMT looks like a family coaster to me, fast-forward or no. Which it IS...so I don't see the big deal. SDMT isn't intense (so I've heard), and even in fast-forward, it just looks like good fun.
Ex.
THIS (Intimidator 305 at Kings Dominion) looks intense (and it is-I've ridden it!):
http://multivu.prnewswire.com/mnr/kingsdominion/43350/images/43350-hi-intimidator305.jpg

This (SDMT) does NOT look intense (I haven't ridden SDMT, but it doesn't look intense-it looks fun):
http://thedisneyblog.com/2014/02/13...-drop-more/01-seven-dwarfs-mine-train-17-med/

My two cents...

 

[Bullseye]

Ever heard of the Matterhorn?

Yes I have, it's max speed is 27 mph Is that the one you're referring to ... which is actually slower than SDMT at 34mph

Thanks for confirming my point

 

[jane2073]

What I found misleading is that with the dwarves and family wearing near identical sunglasses, I was left wondering if there was a 3D element I had not heard about!

 

[Iowajes]

How can anyone watch this commercial and not realize it was sped up????

It's blatantly obvious.

I didn't notice it was sped up the first few times I saw it on TV. I had never seen the ride in real life, and roller coasters are often very fast, especially on the banked turns and drops they show.

However, this commercial convinced me I'd be unable to ride SDMT (neck injury) and made me really surprised when I saw that Disney didn't have an injury warning on it. However, when this thread popped up I went to youtube and watched a non-sped up video and was really really surprised how slow it actually is. Which is good for me because I can go on this one now!

But the actual commercial had me UN-excited for my vacation, because it was yet another ride I couldn't do. Glad to know that isn't the case.


And yes- it is definitely misleading that Disney is trying to make it look like a more thrilling ride, because I am definitely the outlier in wanting very calm ones. I think most people want more Space Mountain/Everest level coasters.

 

[MartDM]

I haven't experienced the ride yet but, if the commercial is like the banner ad running on this site, it's clearly enhanced to the point that it's unrealistic. I didn't really think of it as false advertising - perhaps because of what I've read here I knew they were taking creative license?

That said, there is another thread here about someone suffering, er, bosom problems after riding it, so it must be a little zippy

 

[Planogirl]

Who cares if they did ? Regardless of what they see on a commercial, does anyone with half a brain that knows Disney think they would put a high speed roller coaster in Fantasyland of all places

You have people particularly new visitors that believe all kinds of wacky things. If Disney is aiming mostly for the first time visitors then couldn't they be misled?

Regardless, I'm in the camp that finds the commercial annoying. I haven't seen it lately which is a good thing.

 

[andyman8]

That said, there is another thread here about someone suffering, er, bosom problems after riding it, so it must be a little zippy

Anyone who goes in expecting to have some "bosom problems" (I saw the thread) will probably be glad to find themselves feeling just fine after the ride. Perhaps, the size of the seats might bother some guests (I'm not a large man by any standard but it was a tight squeeze).

My guess is the poster might not have been used to coasters in general. My wife (who has had real problems with her neck for several years now), one who sometimes complains about pains after riding the bumpy Kilimanjaro Safaris at DAK, rode it with no problem whatsoever.

The fact is Mine Train is a fun, unique family ride. It's not something to ride to get a thrill. Little ones might get a bit of a thrill out of it, but unless someone is extremely sensitive to coaster movement, it's not a thrilling experience. Cute and fun and a great addition to MK for sure but not on par with any of the four other mountains that Disney has marketed it with (BTMRR, Splash, Space, EE).

 

[PeterPanic]

What I found misleading is that with the dwarves and family wearing near identical sunglasses, I was left wondering if there was a 3D element I had not heard about!

Actually, it's completely 3D. Meaning what you see with your eyes. There are no 3D projections that need glasses. What it is supposed to mean, is that it is COOL to be riding. Sunglasses being synonymous with cool.

 

[Disney Frenhines]

It's like movie trailers that show the best bits and sometimes bits that aren't even in the movie, so when you go it's only then it's not as good as it looked. It's the advertising company's job to make something look as fantastic as it possibly can, not the opposite and that goes for all products.

 

[abarriger]

I know the ad you're referring to-- and I found it misleading for completely different reasons. I really thought they were wearing 3-D glasses! I was sort of bummed to find later there are no 3-D glasses needed

 

[HopperFan]

It is a commercial. I tend to not watch them and I surely don't believe them. Honestly I thought the commercial was more about selling Disney World as a place your family, even with pre and teens, can have fun. The sunglasses were to add the "it's still a cool place to go even if you are a teenager." I read nothing more into it.

As far as the ride, been on it four times. It is exactly as was described and we expected. Anyone who expected a thrill ride ....I don't know how given the footprint and height. The ride's detail and imagineering is very well done. Each ride I saw a few more details and am sure there are many more to catch. Depending on where you sit you will feel the sway more, which in itself is unlike any other ride. Speed - some parts felt faster than others, enjoyed hitting the turns without getting beat up and found at night it was even a better "ride" as most is barely lit so you feel more integrated into the ride and visually aware of all of Fantasyland around you.

 

[jade1]

Saw an ad today featuring the new 7DMT using the "Show your Disney Side" slogan. In the ad, all the people are shown putting on sunglasses. I add that so you will know to which commercial I am referencing. Anyway....in the ad, everytime they show the Mine Train in motion, they have sped up the film speed to make it appear that the ride is faster (and more "extreme") than it really is. It is really obvious. What do you think? Deceiving? Underhanded? It's as if Disney wants to draw people in with the promise of a thrilling, kicked-up coaster when in fact the ride is anything but. It's fine if Disney insists on building middle-of-the-road coasters (as evidenced by the reaction to several recent threads here). But if that is going to be its mission statement, why go through the trouble of making it look like the ride tops out at 50+ mph? If Disney is convinced that this is the style of coaster its guests want, why pretend that it is the type of coaster that people don't want? And can such advertising tactics backfire when people see the ad and then eventually experience the ride?

But- all of the other amusement parks do it too.... for emphasis!! Now- how come I don't see you complaining about Gringotts Bank Coaster that's not even a real rollercoaster but a virtual reality rollercoaster???? http://popwatch.ew.com/2014/05/13/escape-from-gringotts-harry-potter-universal-orlando/

Are you going to be just as annoyed when Universal shows a commercial of folks flying through the bank vault when in reality they are barely moving at all and just being shoved from screen to screen????

I suppose the assertion is that teens will see this ad and think it's a thrill ride and want to go ride it. And that Disney somehow thinks they need the teen audience to get people there instead of Diagon Alley so they are willing to engage in subterfuge in their ad to do it. Maybe they are, don't know, but the ad doesn't make me think it's a screaming fast coaster.

BAM! There it is. Simple as that. I don't think anyone is suggesting that the ad is intended to make people think the ride is "scary". That would be counter-productive. Its purpose is to entice teens with the hopes that the ride isn't "lame".

First, The new ride at US is not a virtual reality coaster. Second, I haven't seen an ad for it. Third, if there is an ad for it and it is misleading, I would point that out as well. Not sure why you would think I wouldn't. But it would be on a US site (which I don't visit or post on).

Forgive me if you indeed pointed this out already JimmyV.

They did the same thing.

http://www.youtube.com/watch?v=9e7pNiZNi3M

Some have said 7DMT pulls more physical G's than Gringotts? Can that even be possible?

What a missed opportunity for the thrillers anyway.

 

[Toad_Passenger]

Misleading? Commercials? Never.

The reason I drink Pepsi today is because of how a TV spot I saw showed Pepsi accidentally getting delivered to an old folks home, and turned it into a party. Meanwhile the Coke went to a High School party and turned it into a snoozefest. How can anyone argue with that?

That being said, I don't think the purpose of the 7DMT ad is to be intentionally misleading. The whole slow-mo to fast cut is very (over)used by all sorts of production companies these days. Got to make that impact in 30-60 seconds.

 

[1stvisit0909]

You could also argue that it's misleading that they show several of the dwarves hanging out at the ride.

My youngest DD thinks the dwarves will be on it with her. I told her that it is just a commercial, but she's a kid.

 

[ErinsMommy]

I have to agree. I just watched the commercial on YouTube and I agree. It's pretty obvious the commercial is intentionally "dramatic" and I personally wouldn't think it was a fast paced/intense coaster.

Now that I've seen the commercial, if showed that commercial to my 7 year old she would be terrified to ride it as a child's perception doesn't see or understand that the commercial is made to look faster than what it actually is...and she's ridden and loves Big Thunder Mountain.

 

[JoshuaShaw]

While it wouldn't surprise me if they sped the footage up to hoodwink guests, I'm not convinced that's what they are doing. Just about any commercial I've seen advertising roller coasters uses sped-up footage, even those with rides that travel 50+ mph. I don't think this is done in an effort to dupe people into thinking something exists that doesn't, but rather as a stylistic editing choice.

Also, decided to read the Youtube comments (against my better judgement) after watching the commercial and found this gem:

 

[jade1]

That being said, I don't think the purpose of the 7DMT ad is to be intentionally misleading. The whole slow-mo to fast cut is very (over)used by all sorts of production companies these days. Got to make that impact in 30-60 seconds.

Agreed. I actually think the Gringotts is more misleading-not that it actually shows the cars themselves speed up-but the assumption that it's a roller coaster would lead you to believe it must fly through the caverns at tremendous speeds (which it should IMO) when you watch the commercial.

This thing is in a fire breathing dragon alley-not in Suess Land of Fantasyland.

 

[Mad Hattered]

That is not even part of the ride. It's from the movies. They use no ride footage in any of the commercials so far.

Edit - and they tamed the new ride down so it would be more accessible to a younger crowd. Isn't the major complaint towards Universal here the fact that they are all "thrill rides"? I believe the height requirement is 48" (maybe 42" - I forget) to let children enjoy it as well (if they aren't afraid of giant dragons and Voldemort, that is).