I just posted this on another thread, but considering this thread is almost identical, Ill post here too. Apparently the discount news has been out there since 03/10.
March 10 (Bloomberg) -- Walt Disney Co., the worlds biggest theme-park operator, will begin selling tickets that will be valid at all of its U.S. parks.
The premiere passport will go on sale tomorrow and have no blackout dates, Chief Executive Officer Robert Iger said today at Disneys annual shareholder meeting in San Antonio, Texas. He didnt announce a price for the pass.
Shareholders asked the company to create the all-parks pass at last years meeting in Oakland, California. Disney is reducing discounts that reached as high as 45 percent at its theme parks, which last year posted their steepest decline in operating income since the 2001 terrorist attacks in the U.S.
Disney, the worlds biggest media company, rose 2 cents to $33.33 at 4 p.m. in New York Stock Exchange composite trading. The shares have gained 3.4 percent this year.