JsMom2
DIS Veteran
- Joined
- Jun 6, 2007
- Messages
- 2,689
I don't think the costs will be that much of an issue. Remember DCL didn't even market the Med cruises (most folks didn't even know about them until after they occured!) By announcing the itineraries earlier this time, they will have more time to spread the word.
And if bookings are slow, all they'd need to do to fill the ships would be to offer a military "discount" for a $50 onboard credit per cabin they'd get free advertising through military channels. There are thousands of military families who are already living overseas who'd jump on these sailings.
I'm not saying that Europeans won't be interested (because they will) just that the military route is a way to get the advertising for free.
And if bookings are slow, all they'd need to do to fill the ships would be to offer a military "discount" for a $50 onboard credit per cabin they'd get free advertising through military channels. There are thousands of military families who are already living overseas who'd jump on these sailings.
I'm not saying that Europeans won't be interested (because they will) just that the military route is a way to get the advertising for free.