PlutoTheDog89
DIS Veteran
- Joined
- Sep 19, 2011
- Messages
- 2,088
Completely agree...........but 9.3% seems large doesn't it?
Doug![]()
There's a study done that shows that it takes up to a 10% change in price or size of the product before a customer either dissatisfied or takes notice. For example, if Reese's decreases the size of a peanut butter cup by 8%, people won't really take notice or care. If they decrease it by 11%, people will take notice.
In this case, Disney increased the price pretty much as much as possible before consumers became "dissatisfied."