That's a good point. I'm upset that I'm going to lose some money on this crappy, dangerous coffeemaker I bought, in terms of the shipping costs to send it back. Duh! I just bought a coffeemaker so the pittance that it will cost to ship it isn't going to break me. However, the cost of shipping that coffeemaker back actually represents a meal for someone else, someone who actually might be deciding between having two meals a day and having three meals a day, based on this $13 we're talking about. How many of us have someone we know well who is close to making these kinds of decisions? I think the closer you are to such people, the more you can appreciate their situation, and understand how how they see things differs from how we see things.
The point made earlier is important: The lump-sum stimulus back-fired. People saved. Normally that's a good thing, but these days, saving money is costing jobs, and therefore increasing the deficit. The stimulus needs to be such that it gets people to spend more (but only money they actually have).
I think the stimulus is better than the alternatives.
For example, one sure-fire way of pushing people to engage the economy (spend money they have) is to raise tax rates on interest and dividends -- make it less worthwhile to save. However, that disproportionately hurts the elderly, so hopefully that isn't the extreme we'll need to go to to get the economy working again.
Another approach would recognize that an economy that relies so heavily on spending is an economy without a strong foundation, anyway. So give into the reality, and impose a decommercialization of our economy. Indeed, President Obama raised that idea in his campaign. So how would folks feel if we just give into the reality? Christmas gifts go back to being (only) hand-made arts and crafts, and clothing which the family did without all year, just so that it could be gifted over the holidays. We'll be deciding between buying a new computer and buying a new microwave oven, instead of expecting to have both Internet access and the ability to quick-cook meals. Are folks ready to switch to a world where we're making those kinds of decisions?