It's entirely possible the shopper being asked doesn't want others' spending habits showing up on their account.
I don't get this - the store is looking for trends, not items purchased on a one-time basis, and their search for trends is automated, anyway. I can't imagine anything that could be purchased at my local store that would be concerning to have on my "record." I mean, I guess I might be concerned if it looked like they were purchasing items to clean up a crime scene, but their grocery list could look very similar if they were cleaning up after a child's birthday party!
9. This issue, though, really doesn't come up that frequently in my grocery store. I mean, it's not an every day event that I'm pondering, "Should I let this person use my card? Is there a turkey in their cart?"
This made me laugh out loud. We receive a coupon for our free turkey after spending the required amount, so I'll never have to worry about an inadvertent turkey-napping if I loan my card during the holiday season - what a relief!!!
Why would the store want to give a discount to someone who won't sign up for their program if they can get full price out of the transaction?
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They want the data. They don't care who did the purchasing, per se, they just want a snapshot of what's being purchased and how often. The discount is given just to get more people to participate and give them the information. I think they'd rather have a customer who borrowed the card to get a discount than a customer who leaves without the groceries because she realizes she doesn't have her card with her and doesn't want to pay full price.