Kickapoo Joie Juice
Gone.
- Joined
- Dec 31, 2006
- Messages
- 3,278
We've all seen (and I've participated in) the threads where people bemoan the fact that after we've committed points to a reservation, our friends and or family members then ditch, leaving DVC members stuck with reservations they can't fully utilize. For years I thought it was just that I have a particularly stinky group of friends and family, but I just read this book and discovered that it's NORMAL for people to do this
!
Check it out:
For a 1985 research paper entitled "The Psychology of Sunk Cost", scientists conducted an interesting real-life experiment. They randomly distributed discounts to buyers of season tickets to the theater. One group paid the normal ticket price of $15, a second group received a $2 discount per ticket; and a third sampling of lucky theater lovers recived $7 off each ticket.
The result? The people who paid more for their tickets ended up attending the performances more often than those who had received discounts.
The scientists labored mightily to explain why sunk costs have such a powerful effect on people, beyond the obvious, though irrational, notion of loss aversion: If people didn't go to a performance, they likely equated the unused ticket with a loss.
Therefore, the higher their ticket price, the greater the loss to be averted and the greater the likelihood that they would expend effort to see the performances.
Logically, there should not have been any difference in attendance. Not only did all the groups have similar inclinations to attend when they bought their tickets, they were all prepared to pay the same ticket price and they all had the same tickets in hand.
Ok, now I feel better about asking people to pay for their ressies.
I'm actually doing them a favor!

Check it out:
For a 1985 research paper entitled "The Psychology of Sunk Cost", scientists conducted an interesting real-life experiment. They randomly distributed discounts to buyers of season tickets to the theater. One group paid the normal ticket price of $15, a second group received a $2 discount per ticket; and a third sampling of lucky theater lovers recived $7 off each ticket.
The result? The people who paid more for their tickets ended up attending the performances more often than those who had received discounts.
The scientists labored mightily to explain why sunk costs have such a powerful effect on people, beyond the obvious, though irrational, notion of loss aversion: If people didn't go to a performance, they likely equated the unused ticket with a loss.
Therefore, the higher their ticket price, the greater the loss to be averted and the greater the likelihood that they would expend effort to see the performances.
Logically, there should not have been any difference in attendance. Not only did all the groups have similar inclinations to attend when they bought their tickets, they were all prepared to pay the same ticket price and they all had the same tickets in hand.
Ok, now I feel better about asking people to pay for their ressies.

