I think it is a good idea as well. I don't feel that there is anything wrong with have a not so themed thrill ride in a park full of themed attractions. If you just look at the lines for Hulk and DD, you can see that coasters are very very popular at drawing in the visitors.
For me, there were few rides in Universal that I would ride repeatedly during a vacation. Many I would only do once or twice. This ride is one that looks like you would want to ride a few times each day.
Now, I'll go and read the article. Thanks for posting!