I have my own rant about 4 seasons... but i am gonna compose and get all my thoughts in one place... but:
the Four Seasons is a brand that Disney cannot match for the market segment they play in. to the affinity group that is the four seasons customer, staying at the Grand Floridian is no different than staying at pop century. A four seasons customer not only drops $500 - $2000 a night for a room, but they use all of the hotels services... these are high end business executives, and the true idol rich leisure class. pete and the gang were hitting the nail right on the head with the talk of the bus, this level of customer is not getting on ME... the concept of sharing a bus would not occur to them; but completely missing the concept by thinking this is outsourcing or diluting the brand. these are customers that stay for weeks as a time... a Friend of mine that falls in this category of customer stays at the Grand Wailea in a villa on the beach for a couple of months during the winter... well his wife does, he goes back and forth several times while she is out there, while he takes care of running a pretty large plastics manufacturing empire. He and I have talked about Disney and staying at disney world... and it is not that they don't like disney, it is just that there is no place on property that caters to their situation of needing a business center, to entertain clients, to provide privacy, to show the attention to detail, to be exclusive, etc. that Four Seasons is known for world wide.
It is not that Disney can't do it, but that Four Seasons is already known for it and has the client base, the mailing lists, the contacts, the management team that can put a world class 5 star resort in place and have it running in a couple years. Disney just down not have the experience, or the brand identity to meet the expectations of someone that drops $500 a day on greens fees while on vacation. if you have a Bentley are you going to take it to Midas for shocks or Earl Shibe for new paint (not sure those references will make sense to everyone)? Put another way, would you ask your insurance agent to perform your gall bladder operation? they are two very different specialties... in this case the disney hotels are marketing to one group, the four seasons to another... and they are not outsourcing this hotel, they are bringing in the expert with experience that cannot match in house. Managers don't leave the four seasons, they are too good at what they do and well compensated for it... Disney can't hire in the expertise at this level, because their business model, benefits and compensation package doesn't work in the way that Four Seasons already has in place. I keep coming back to, they are allowing experts to bring in a customer that they alone cannot. The lake Buena Vista hotels? are those hotels outsourced? should disney take them over and run them? or do they cater to a customer base different than that serviced by the on site disney branded hotels? this situation is completely different than outsourcing, the use of the word outsourcing includes connotations that are not what this situation is about.