Of my 7 non-DVC trips, I never really paid rack rate. On our first trip in 1994, we stayed at GF and paid the regular package rate, but we got $250 in Disney Dollars back. Our second trip was to the Poly and we got the fall fantasy package, it was a really good deal back in 1996. The rest of the trips we got a 20% MKC discount. The last one was with a CM friend and I believe we got 50% off. It would kill me to pay the high rack rates when I know there are discounts out there! One of the reasons I joined DVC, no longer in the discount game.