I am a Diet Pepsi addict, so I consider that my big splurge
We have to buy Tillamook cheese, not only because it is a superior, yummy product - but because my husband makes it, LOL!
Ditto Tillamook ice cream (even though he doesn't make that, I make the supreme sacrifice
)
DH likes Folgers coffee, and his motto is life is too short to drink cheap beer so he buys the good stuff.
I am very fond of Dawn detergent
I have bought the store brand of pads in a pinch, but in the end I always come back to Always with Wings
I rely on Tylenol PM to sleep most nights, and although the generics might be 100% the same, I am afraid to buy them for fear they won't work.....crazy, I know.
Crest toothpaste
I buy real Crocs shoes for me because they have to last, but I'll get my kids the cheap knock-offs since they outgrow them too fast to even wear them out.....
Can't think of much else we are picky about.....We have learned to embrace store brands as much as possible.