Sometimes I think Disney is their own worst enemy on "hits".
Both my 4yr old DD and my 6yr old DS *LOVED* Baymax and Big Hero 6. Me & my DH did as well. My sister's family loved it too. It is a GREAT story!
I just spent an hour and a half in Toys R Us yesterday with them spending gift cards. Know how much Baymax was there? NADA.
It's not that the kids don't get excited to see Baymax merchandise. They do when they see it! It's just that Disney hasn't marketed it like the Princess stuff!
So which comes first? The chicken or the egg? Is Baymax a silent hit because Disney didn't do as much promotion? Was there a McD's Happy Meal toy? etc etc