Last December from 19th to 27th we stayed at SSR in a 1 bed for $220 a night. Got the rate all through Xmas. Added dining for the 3 of us and 1 day ticket for a total of $2900. I thought I was being extravagant as this was the last part of our 3 week trip. This year, same trip would cost $7000 due to the individual pricing and no 40% code. Needless to say, I won't be paying that. Such a shame as I absolutely loved SSR at Xmas.