It's very difficult, isn't it, as there's so many to choose from. We've always used M&S as I've always found them so helpful and easy to deal with. We have an annual policy with them and this covers us for independent travel including cruises (not all independent travel policies actually include cruising), they cover my medical condition for no extra cost and my DD's for a small extra premium, and I was pleased to see that they were one of the companies who paid out promptly over the ash cloud claims last year. I think they're competitively priced and, although I'm sure I could probably get it cheaper, I'd worry that there may be problems if I needed to claim so stick with them for peace of mind.