twalton
Mouseketeer
- Joined
- Mar 22, 2001
- Messages
- 95
It makes sense. Corporate partnerships always make sense. You think Coke would be where it is today without the partnerships? How many partnerships does Pepsi have? It's a win-win situation with corporations when they promote each other. Good example - NASCAR (stop rolling eyes, it IS a good example). How many people know Carl Edwards because he does advertising for Subway? And then Subway is on his car for Sundays and he calls them out every single week because they sponsor him. "Official sponsor" of whatever is a very good marketing tool.
Charging people admission has nothing to do with sponsorship. We have a AAA baseball team here and the field is named after a local air conditioning company. Their revenues jumped after they bought the naming rights and they don't get anything from the ticket sales. It's all in the marketing.
I think what he was saying is that Disney could probably operate the pavilion without HAVING to have a sponsor. Which I totally agree with.

(Who charges $47 for a single day ticket, btw!)