Ok, I will bite just in the off chance this is serious. The objective, some could say mission statement, for the company is:
"The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value."
In laymans terms: For the right amount of money we will entertain you while making our shareholders happy by profiting. Yes, we take all major credit cards.
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