jbish
DIS Veteran
- Joined
- Sep 11, 2013
- Messages
- 930
I'm just having a hard time trying to guess how many people they will limit this to. It has to be worth their while to get these four locations (3 rides plus Pinocchio) operational an hour+ earlier than normal. I figure the incremental expenses are pretty low - breakfast foods won't cost a bunch, and the cast members are probably already there to get the park ready to open anyway. But they can't let in so many people that the lines get prohibitively long.
My guess is that, the first few days of this "event" will have low crowd numbers. People will get multiple rides on 7DMT, maybe without even getting off! Word will spread that it was "totally worth it". By mid-May, they will sell more an more tickets, but at some point, they'll hit a tipping point at which the lines are too congested, even with this "limited ticket" event. But make no mistake, Disney is going to push the limit as to the number they sell to maximize the profits. I just don't know what that number is.
Earlier, someone wrote that 7DMT can load 100 people in 5 minutes? Is it 100 people every 5 minutes? Then I guess they can probably get in 500 people, giving the people in the back a 20 minute wait? Maybe they can add another 200-250 people, assuming some portion of those people will go to PP or Pooh, or breakfast. But beyond that, you couldn't ensure that people won't have less than a 30 minute wait, can you?
Not sure what my point is. At 750 person cap (based on my math above), at an average price of $65pp, will Disney go through all this trouble for an additional $49,000 of revenue? That just doesn't seem worth it. But if you expand that out to twice per week over 52 weeks (presuming it works and they expand it year-round), that's $5.0MM of additional revenue. Profit margin might be high, but let's estimate 50%, $2.5MM of additional net income. Seems like a drop in the bucket. But, hey, it's Disney - squeezing out another dime for their customers. I guess it works.
My guess is that, the first few days of this "event" will have low crowd numbers. People will get multiple rides on 7DMT, maybe without even getting off! Word will spread that it was "totally worth it". By mid-May, they will sell more an more tickets, but at some point, they'll hit a tipping point at which the lines are too congested, even with this "limited ticket" event. But make no mistake, Disney is going to push the limit as to the number they sell to maximize the profits. I just don't know what that number is.
Earlier, someone wrote that 7DMT can load 100 people in 5 minutes? Is it 100 people every 5 minutes? Then I guess they can probably get in 500 people, giving the people in the back a 20 minute wait? Maybe they can add another 200-250 people, assuming some portion of those people will go to PP or Pooh, or breakfast. But beyond that, you couldn't ensure that people won't have less than a 30 minute wait, can you?
Not sure what my point is. At 750 person cap (based on my math above), at an average price of $65pp, will Disney go through all this trouble for an additional $49,000 of revenue? That just doesn't seem worth it. But if you expand that out to twice per week over 52 weeks (presuming it works and they expand it year-round), that's $5.0MM of additional revenue. Profit margin might be high, but let's estimate 50%, $2.5MM of additional net income. Seems like a drop in the bucket. But, hey, it's Disney - squeezing out another dime for their customers. I guess it works.
