Thanks all for the responses. Answering some questions-
Yes, it is Send Out Cards. I don't have an issue on whether $3 is ok for a card or not. Fundraisering products by nature aren't generally a bargain. I wouldn't pay $3 for a card, but if someone will- great!
It is intended to be a long term (eg ongoing/multiyear) fundraiser.
I can not get a clear answer whether the "start your own business" option is just a link, or if it's something you have to sit through to buy your $3 card.
You hit my two biggest concerns with this. I am turned off by the mere concept of MLM programs. The whole thing rubs me the wrong way from the get-go.
And the second part- yes, there are 2 women on the committee who are already "dealers". I was flabbergasted the committee (my first, I just joined earlier this month) had a meeting last night to have to sit through an hour and a half sales pitch and how this can help out organization raise money. No mention of the $450 start up cost until they were asked. Everything was peachy and rosy and we'll just be rolling in dough.
There was no mention made these 2 ladies would also likely be getting a referral cut (or whatever it's called) for us signing on under them. (Lots of talk of the money we'd get for others signing up under our group though... wasn't too tough to see it was going to go the other way. This is just completely unethical to me. Someone compared it to a typical product sale- sub sandwiches, say. The sub shop is "making money" off us at the same time we fundraise. Totally different in my book- there's no illusion. Of course the shop is making money, and we get some too. This card thing, particularly as they are presenting it, is not as obvious. They want it to go out to every kid in the school- so gee, everyone who signs on is lining their pocket too. I might (?) feel better if they offered to pay the start up costs as a donation from their own business. No mention of such things at all.
And then, I was researching some since posting this morning- Here is SOC's
income disclosure statement. It looks to me that 90% of the people doing this are only averaging $89 a year? Take a long time to make up that $450 start up + $59 annual fee!