"But after three consecutive quarterly loses, Southwest has decided to put its plans with WestJet on the backburner"
I'll say it again, I have no idea how these budget carriers even exist with the ridiculously low fares they charge. Apparently SW has been bleeding capital for some time now.
It's at the point now that if a family of 4 can't fly from anywhere in the US to Orlando for $500 return-all in, they think they're being ripped off.
This may be a hard to do deal anyway. SW will lose passengers if they charge WJ prices on codeshares, and WJ will go broke charging what SW does.
Such is life