Our DS's college sends out emergency email notification and a scripted phone call to our cell phones. It's already happened a few times - when there were multiple tornados in the area (how they were protecting the students) and twice when a female student was assaulted and they were looking for the assailant and wanted everyone to be on their guard.They also sent a notice when the person was caught.
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I think this is a great idea to keep parents informed and not flooding the campus with calls during an emergency situation.
When I was in school this would have caused MORE problems. Most of the parents wouldn't have had a clue that they were looking for an assailant or that there were tornadoes in the area so "notifying" them of those issues would have prompted more phone calls
. Actually, it is kind of sad that they do this--just promotes the helicopter parenting factor even more, but...
They also sent a notice when the person was caught.