Hoover is a long standing name in Ireland, to the extent that most people don't "vacuum", they "hoover".
I remember when my parents had a house in Florida, my Mum was explaining to her neighbor that she had to do the "hoovering", and her neighbor said "I have an Electrolux, does that mean I have to do the "Electroluxing""?!
I have a VAX, and I had an outside cleaner in a while ago who was really impressed by the suction in it. However, I don't think it's great and will probably go for a Dyson next time. Richard Dyson has an alternative way of looking at things and creates really good machines, I believe his washing machines are fantastic.