When booking this cruise I thought the same thing, an alcoholic drink package would be nice to be able to purchase but after thinking more about it, I totally understand why Disney does not have an unlimited alcohol package.There are so many different variables to take into consideration and I am sure Disney has done market research and looked at all the pros and cons of having an unlimited drink package, in the long run it would just cause more trouble than it would be worth to them. They want to be able to somewhat control the amount of alcohol being consumed to some extent, for the children on board, for the select few that tend to over indulge in alcoholic beverages. They do try to make up for this with the drinks of the day, the seminars, and allowing you to bring on your own alcohol.