Universal Studios ticket price increases up to 72%

[WaltD4Me]

I thought it was funny in the article how the guy from Universal was trying to say the bump to $170 wasn't really a price increase because the $99 price was a promotion and they are just ending the promotion. Which does sound plausible except that the $99 promotion price came out in 2007. I don't think you get to call it a promotion price when it's been in effect for 3 years.

 

[Metro West]

I thought it was funny in the article how the guy from Universal was trying to say the bump to $170 wasn't really a price increase because the $99 price was a promotion and they are just ending the promotion. Which does sound plausible except that the $99 promotion price came out in 2007. I don't think you get to call it a promotion price when it's been in effect for 3 years.

You mean like Disney running the "Year Of A Million Dreams" promo for more than a year? The $99 tickets have been available for a long time and now they're gone. What's wrong with that?

 

[Plutes]

Boy am I glad I checked out the DIS today!

DH & I are taking my parents to Disney & Universal in December, so that increase would've made a BIG difference!

Thanks so much for the link, Corey...just bought our tickets!

 

[MatthewT212]

I was glad of the heads up on the UK boards and bagged 14 day 2 park Universal tickets from UK agents for $124

The Dreams Unlimited 2 park that last 7 days are a great deal at $99.99 if still available

Thanks Cyrano! I just bought 2 seven day tickets. Great price when you compare what they are going for on their site.

 

[Rip]

I wonder how well this is going to work for Universal. At $99 I can see people buying the 7 days pass and using it, but at $170, I would personally go with the shorter 3 day pass and they would lose at least 3 days of my business in the parks. Maybe it's just me though. I know Harry Potter is going to generate alot of business for them, but with the price increases maybe people won't stay as long as they were originally thinking. KWIM?

Most people that bought the 7-day pass didn't stay 7 days. The average length of stay was probably closer to 3-4 days. I doubt that this affects how long people stay at all.

 

[Metro West]

Most people that bought the 7-day pass didn't stay 7 days. The average length of stay was probably closer to 3-4 days. I doubt that this affects how long people stay at all.

 

[NancyIL]

Most people that bought the 7-day pass didn't stay 7 days. The average length of stay was probably closer to 3-4 days. I doubt that this affects how long people stay at all.

The old 7-day ticket was the same price as the 2-day - so who would buy the 2-day?

 

[Rip]

The old 7-day ticket was the same price as the 2-day - so who would buy the 2-day?

You'd be surprised at how many people didn't know about the 7-day unlimited ticket for $99. It was an internet only special. I think the gate price was $130ish.

 

[WaltD4Me]

You mean like Disney running the "Year Of A Million Dreams" promo for more than a year? The $99 tickets have been available for a long time and now they're gone. What's wrong with that?

Nothing wrong with it, but it is a price increase.

 

[NancyIL]

I expected a ticket price increase once Harry Potter was ready to open. I wasn't expecting it months in advance.

 

[dpic]

Universal isn't Disney. I have no interest in spending more than a day (maybe two) there. I know with Harry Potter, there's money to be made, but that might add a day on. However, with this price increase I don't see myself going there at all, now. I love Harry Potter, but I can only be gouged just so many times in one trip.

 

[NancyIL]

Universal isn't Disney. I have no interest in spending more than a day (maybe two) there. I know with Harry Potter, there's money to be made, but that might add a day on. However, with this price increase I don't see myself going there at all, now. I love Harry Potter, but I can only be gouged just so many times in one trip.

You can buy the old 7-day ticket NOW and avoid the price increase.

 

[Rip]

Universal isn't Disney. I have no interest in spending more than a day (maybe two) there. I know with Harry Potter, there's money to be made, but that might add a day on. However, with this price increase I don't see myself going there at all, now. I love Harry Potter, but I can only be gouged just so many times in one trip.

Thank goodness!

I'm not sure why you consider it being gouged, though, it's not like they're charging you $160 for 2 days or anything.

 

[Rip]

Nothing wrong with it, but it is a price increase.

Yes, but the gate price was around $130 for that ticket. The $99 deal was an internet-only promotion, and one that many people didn't even know about. It's not really fair to say they increased it by 72%, because they actually increased it from $130, not from $99.

 

[MM32830]

Yes, but the gate price was around $130 for that ticket. The $99 deal was an internet-only promotion, and one that many people didn't even know about. It's not really fair to say they increased it by 72%, because they actually increased it from $130, not from $99.

Compare apples to apples. Even though the $99 price was internet only, it won't be available anymore. The 7 day price on the internet now is $169.99 which is a 72% price increase.



_____________________
Armand

 

[WDWtraveler27]

sooo, one day ticket prices will remain the same? I am a bit confused and I can't think properly do to lack of sleep and that "school tomorrow" feeling...

 

[Rip]

Compare apples to apples. Even though the $99 price was internet only, it won't be available anymore. The 7 day price on the internet now is $169.99 which is a 72% price increase.



_____________________
Armand

Apples to apples would be comparing the regular price then to the regular price now

 

[MM32830]

Apples to apples would be comparing the regular price then to the regular price now

But what constitutes a "regular price"? The $99 internet "special" was available for so long that it became a "regular price" for internet sales.

If the special was available only for a short period of time I would agree that the special price was truly special.

My point is that everyone had access to the $99 price (if they booked via the net) and now that price is no longer available. What took it's place is now 72% more expensive.

Apples to apples.



__________________
Armand

 

[Rip]

But what constitutes a "regular price"? The $99 internet "special" was available for so long that it became a "regular price" for internet sales.

If the special was available only for a short period of time I would agree that the special price was truly special.

My point is that everyone had access to the $99 price (if they booked via the net) and now that price is no longer available. What took it's place is now 72% more expensive.

Apples to apples.



__________________
Armand

It was always listed as a special, and the regular gate was always listed as the regular price. Everyone has access to a sale item at Wal mart (even those with no net access), but no one would compare an increase in the regular price of an item to its sale price as a basis for determining the percentage a company raised its prices. Just because someone decides to keep a special running for an extended period of time doesn't mean that it's not still a sale. That sale was subject to change at any time and without any notice. I realize that those of us that knew about it may have gotten used to it, but that isn't the fault of the company. They were always clear that it was a promotional offer.

Apples to apples, the price of the 7-day ticket increased by around 25% over its previous regular price.

 

[DisneyKevin]

This boils down to semantics.