Universal sees 4 percent drop in this year's attendance

crazy4wdw

Moderator - Restaurant Board
Moderator
Joined
Jan 3, 2001
Messages
9,288
Universal sees 4 percent drop in this year's attendance
The company tries to soften earlier news of a steeper drop by releasing April figures to go along with its official federal report.

Scott Powers | Sentinel Staff Writer
Posted May 12, 2006, 10:36 AM EDT
An earlier version of this story incorrectly stated that Universal's report was for the second quarter. The report is for the first quarter.

Caught in a calendar crunch during tough times, Universal Orlando took the unusual step today of announcing some financial numbers that show its Orlando theme parks resort attendance fell 4 percent during the first four months of this year, and that income was about the same as last year.

Universal put out a special statement that adds some April 2006 financial data to its usual January-February-March financial report because the big Easter vacation season fell in April this year but fell in March last year.

The financial addendum softened more troubling news reported earlier today in the first-quarter financial statement that Universal's parent company, Universal City Development Partners, filed with the U.S. Securities and Exchange Commission.

Covering January, February and March, but not including the Easter season, that report showed Universal Orlando lost $25 million to start the 2006 calendar year, while suffering a 15 percent drop in combined paid attendance for Universal Studios and Islands of Adventure.

The official quarterly report follows the 2005 annual report, released in March, which showed Universal's attendance fell 11 percent for the year compared with 2004.

The annual report had some good news, showing that Universal had managed to cut costs and increase per-visitor spending in 2005 so that overall the company actually posted a record profit. But analysts focused on the gate figures, saying Universal needed to fix the attendance slide because costs can be cut for only so long.

Some of the positive trends noted in the 2005 annual report continued. Universal's statement on the four-month period said the company's total revenue should match last year's total of $291 million, and its income before taxes and other corporate overhead should go up 2 percent. However, the four-month numbers that Universal released did not include any profit or loss comparisons with the months of January, February, March and April 2005. The April books are not yet closed.

Universal Orlando's president Bob Gault sounded encouraged in a written statement released with the April numbers, despite the continued slide in attendance.

"We're seeing upward momentum from where we were for much of last year -- and we're seeing reason for encouragement," Gault said. "Our financial results through Easter -- which is a more accurate comparison with last year's results -- show that our aggressive marketing efforts and strong, value-driven ticket programs are having a positive impact on our business."

Those positive impacts just don't show up in the official, three-month SEC filing.

In that report, Universal blamed the drop in attendance and the drop in income on the timing of the Easter vacation. Normally a huge money-maker for theme parks, Easter week occurred in April this year, but occurred in March last year. That means, the report argued several times, that the 2005 first quarter may be an unfair comparison because it included that rich vacation period while the 2006 first quarter didn't.

Earlier this week, Walt Disney Co. also blamed the timing of Easter for watering down attendance figures at its theme parks. However, its first-quarter report, filed Tuesday, showed a 3 percent increase in attendance at Walt Disney World for January, February and March.

Universal's first quarter ended April 2. Easter was April 16.

Combined paid attendance for Universal Studios and Islands of Adventure for the official three-month period was 2.22 million people. Total attendance was reported at 2.39 million people. That compared with 2.62 million paid attendance and 2.79 total attendance in the first three months of 2005, which included easter.

"Based on the seasonality of our attendance, the results for the quarters ended April 2, 2006, and April 3, 2005, are not necessarily indicative of results for the full year," the report states.

The SEC filing also notes a few more positive trends. Universal was able to slightly lower its long-term debt in the quarter to $1.04 billion, and was able to more than double the cash it has on hand, to $94.9 million.
 
Crowds shrink at Universal
A late Easter holiday adds to first-quarter plunge in attendance

Scott Powers | Sentinel Staff Writer
Posted May 13, 2006

Universal Orlando suffered another big drop in attendance and lost $25.7 million during the first three months of 2006, but the company insists it is doing much better than official reports indicate when April -- which included the Easter vacation season -- is factored in.

Arguing that it turned things around, Universal took the unusual step Friday of releasing some April information -- just hours after it filed its first-quarter financial report for January, February and March with the U.S. Securities and Exchange Commission.

"We're seeing upward momentum from where we were for much of last year -- and we're seeing reason for encouragement," Universal Orlando President Bob Gault said in the written statement.

The first-quarter report, filed by Universal's parent company, Universal City Development Partners, noted combined paid attendance for Universal Studios and Islands of Adventure was 2.22 million in the quarter, down 15 percent.

Total operating revenue was $181.6 million, compared with $209.5 million last year. The net loss was $25.7 million, compared with a loss of $9.2 million a year ago.

But both the quarterly report and the statement argued that those January, February and March numbers were misleading because the big Easter vacation season fell in April this year compared with March last year. Universal's first quarter 2006 ended April 2. Easter was April 16.

Universal's April crowds were so big that they softened the overall drop in attendance this year to 4 percent, Universal said. The company's four-month operating revenue was about the same as in 2005.

Still, the company continued an overall decline in paid attendance that plagued Universal last year. In 2005, attendance fell 11 percent, though the company managed to cut costs and increase per-visitor spending enough to post a profit.

Scott Powers can be reached at spowers@orlandosentinel.com or 407-420-5441.
 
They need to come up with some major strategy. That news has to be disheartening for their team members.
 
I just saw an ad on TV offering free car rentals if you go to Universal Orlando. That's kinda desperate.
 

Disney's 10-Q reports a 3% attendance increase (over the same quarter 2005), a 4% drop in per capita spending, basically even occupancy rates and slightly increased per room spending.
 
Gosh--I was hoping the Universal guests weren't heading over to Disney--it's crowded enough already!
Maybe I need to head over to Universal! :confused3
 
darkacre said:
I just saw an ad on TV offering free car rentals if you go to Universal Orlando. That's kinda desperate.

True, what next, mailing free park tickets to random FL residents? Oh wait, they already tried that... :teeth:

In all seriousness, I had not heard of this, but it sounds like an (admittedly deserate) attempt to undo some of the damage inflicted by Magical Express. Disney guests without rental cars generally do not make it over to Universal.
 
I would bet Universal is seeing a bit of fallout from Disney's Magical Express and dining plan offers.

The rental cars might work, but only if Disney guests are willing to forego the dining plan and do Disney as a day trip.
 
You can buy 2 day tickets and get the 3rd day free, maybe this bit into their profits.

Universal has to stay open later too. I think it is a rip off opening at 10 and closing at 7.
 
the ticket blitz year has been a free kid's ticket with every 2 day adult ticket purchased plus 3 additional consecutive days free. I wonder if that's reflected in the admissions. they started adding in the car rentals about 3 weeks ago. I hate seeing things like this, because we love Universal.
 
All Aboard said:
Hmmm, 12 letter curse word, 12 letter curse word...? Oh well, I'm stumped.

I bet Samuel L. Jackson knows it!
 
All Aboard said:
Hmmm, 12 letter curse word, 12 letter curse word...? Oh well, I'm stumped.

Michael Eisner has 13 letters, that's my best guess.
 
I'll have to start scouting around for discounted tickets!!! This year was supposed to be my Universal Year and I haven't gone yet. Of course I only need 4 days to cover the trip...including driving.
 
All Aboard said:
Hmmm, 12 letter curse word, 12 letter curse word...? Oh well, I'm stumped.

I was starting to pontificate about how the drop in attendence may be tied to no more free express passes, and I really thought I had read "2nd quarter".

Well, it was "1st" quarter and a good pontification went down the crapper. :blush:

Since you can delete your own post, I used asterisks. However, next time, I'll make sure there's a correlation between number of asterisks and swear words. ;)
 
Nobody goes there anymore. It's too crowded. (name withheld)

So "they've" tried everything including sending out free tickets and it didn't work? Nope, they haven't yet tried sending out free express pass booklets.
 
seashoreCM said:
Nobody goes there anymore. It's too crowded. (name withheld)

So "they've" tried everything including sending out free tickets and it didn't work? Nope, they haven't yet tried sending out free express pass booklets.

they don't use EP booklets anymore, it's a scannable card. :)
 
Honestly, I can't see how this "new and improved" express pass policy is going to work to Universal's advantage.
 
LuvDuke said:
Honestly, I can't see how this "new and improved" express pass policy is going to work to Universal's advantage.

$$$$$$$$

but we haven't been going as often, due solely to this change. the standby times have been ridiculous this year.
 

New Posts



Receive up to $1,000 in Onboard Credit and a Gift Basket!
That’s right — when you book your Disney Cruise with Dreams Unlimited Travel, you’ll receive incredible shipboard credits to spend during your vacation!
CLICK HERE








DIS Facebook DIS youtube DIS Instagram DIS Pinterest DIS Tiktok DIS Twitter DIS Bluesky

Back
Top Bottom