I agree that these kinds of actions don't make much sense. I suppose the logic is to raise awareness among the flying public so they could put pressure on management to make different decisions? It seems pretty clear that these actions do anything but. However, I think what's really underlying these actions are more long-term and strategic considerations on the part of organized labor in-general, to put pressure not so much in the direction of helping the one specific company's employees, but to delibately make the situation worse, and public, so as to discourage other companies from seeking cost reductions from union employees in the future.