In 2005, a good TA needs to know they must do more than just look up fares on a computer and book the flight. A good TA must create a travel experience for a customer. If they only want to look up fares and book a flight, they probably won't be around long -- the internet will put that type of TA out of business.
That is EXACTLY why when booking a trip to WDW, you should contact a Disney Vacation Specialist. A TA's job is to help create memories, not just save you money.
Here's the thing, when a client comes to me and says
"I found 'such and such a rate on Expedia for Vegas" - I tell them the truth
"I can't beat that, make sure you book with a credit card that offers insurance for 'services not rendered' because you are no covered through TICO when booking through Expedia."
If your TA is trying to sell you a trip for $500 more then what you found on-line, well then it sounds to me as if you need a new TA.
That being said, a friend of mine went to Vegas and had booked through Expedia. On the way home - he lost his airline ticket - had to purchase another one of $700 US, came home and 'expected TICO' to cover his loss. Which of course didn't happen, nor did his credit card company reimburse him, seeing as he received the 'services' - he just lost them. So, depending on the difference in money it very well may be worth it to book through a TICO registered TA.
For vacation packages such as Disney World, I book with a TA (an online one actually). I've used the same online TA for my last trip and for my upcoming trip and I'm very pleased with their service and I'm happy to give my business to them any day.
That's because Disney is about the ONLY tour operator out there who offers the same price no matter where or how you book and major Kudo's to them for doing that! You see, Signature Vacations for example (they are a tour operator for all inclusive islands) - they own selloffvacations.com - I've seen the prices that they offer, TA's just don't have a chance against that.
So when I hear people say:
the last agent I spoke to told me that they are a "dying breed". They simply can't compete with online D.I.Y. companies.
It really upsets me, because we are not becoming a 'dying breed' due to the fact that we don't WANT to compete with online companies, but rather because tour operators who own selloffvacations and the like are cutting us out of the equation, leaving us no chance to compete at all.
I am a Disney Specialist and I enjoy what I do because I enjoy helping create memories and making certain that people see the best sides of Disney.
Sorry, but being a TA is NOT just about saving $$$ and until on line companies can compete with THAT personal side of the travel business, we are not going anywhere.
