How is that even quantifiable? Tom Brady is a good human being off the field, by all accounts he is a great Father, he doesn't get into any trouble (i.e. drugs or alcohol) and he does Charity work. They are equals off the field as they are both Great Humans.....
However, only one is at present a great Professional NFL QB. Tom Brady is a million times the NFL QB that Tebow is right now, that's not even a question...All the media did all week was focus on Tebow so Brady did what every great competitor would do and that's win and look good doing it. This isn't something new, this is how Brady has responded on the field his entire career, he is intense and he takes no prisoners, nor should he. Every great QB is that intense, even Manning has his quirks that he uses to get under the opponents skin, Rodgers does the Wrestling Championship strap celebration, Brees does the fist pump , Rothlisbergher does the "Montana-like" TD arms in the air and Brady spikes the ball and smiles into the camera.
It's a Professional Sport, part of the game is psychological, you need to stick it to the other team so they lose heart or to send a message. Brady used it to send a message because the Denver fans booed him during the pre-game introductions, it's that simple. You boo Brady and he will give you a reason to zip it