Procrastinate
Mouseketeer
- Joined
- May 4, 2009
- Messages
- 299
Raising prices would be bad publicity!
Or conversely, if marketed well could help raise confidence that Disney is confident that the market can support the increase, and that attendance is not down (which it's really not down that much).
You really believe that?
I doubt most people think that way. They are more concerned about how it will affect their own Disney budgets.
I doubt it will represent anything other than what it truly is....Greed.
Got to pay those big boys bonus' at the end of the year.
As a financial analyst and Disney shareholder, yes I do. Remember in terms of attendance Disney is not far off from 2008 numbers either.
You are correct the 2009 numbers are similar to 2008. But two things should be added to that. First, 2008 wasn't a banner year. Second, to get the 2009 numbers anywhere near 2008 they practically gave the store away. 'Buy 4 days get 3 days free' cost them dearly. And that is only one of the many primers they have issued to sustain park attendance and hotel numbers. I also remember hearing a Disney exec stating 'sure the park attendance is good but no one is buying anything at the park'.
Attendance and per guest revenue are two different things.
If attendance is not markably down, raising the ticket prices a meager amount will increase the per guest revenue automatically. A ticket price increase will have neglible impacts on what people buy in the park itself as general purchasing rules will often in people's minds seperate the two transactions.
Given those few things mentioned, of which more could be provided, do you really believe Disney thinks now would be a good time to raise prices? That it wouldnt be carried by every TV network on the evening news how callous Disney has become?
Yes, I think the current market/environment provides no reason not to.
I think 75 dollars is a psychological price point. They need to stay where they are for at least this year until the economy recovers. Raising prices while providing less is not a good business model
but what do I know? I just drive boats