I wouldn't say that Disney doesn't care what members do. Members receive dining discounts, merchandise discounts, Annual Pass discounts--including the limited time $300 PAP offer.
Clearly Disney DOES have an interest in member spending. They just aren't willing to offer even more discounts--foregoing profits every time--to heap even more discounts upon DVC members.
I really don't understand the venom that often accompanies discussions of "free dining", hotel incentives and discount programs in general. DVC is a quid pro quo--it's something for something. We agree to give Disney a large sum of money up front in return for deep savings on the accommodations.
Park admission, souvenirs, dining and other portions of a trip are certainly expensive, but Disney prices them at the limits of what it feels the market will bear. None of these costs are taking anyone by surprise.
I know this often sounds like a glib dismissal but anyone who isn't satisfied with the value of the DVC product should simply sell their points. The resale market is healthy. There's no reason to remain locked-into a Disney vacation cycle if the money is better spent elsewhere.
If a Value resort with free dining is a better match for one's Disney habits, so be it.
But when it comes to Deluxe accommodations, I can't see anyone doing better than the 60-80% savings off of rack which are likely with DVC. You're simply not going to pay less with free dining, free tickets, free days or any other incentive Disney runs for cash guests.