Themed Entertainment Association TEA Report 2014

[jcooper3]

What are your thoughts this year?

I noticed that Universal Studios Japan jumped up to 5th knocking down the other 3 WDW parks. Magic Kingdom, however, is nearing the 20 MILLION mark!

Link:
http://www.aecom.com/deployedfiles/...conomics/_documents/Theme Index_2014_v1_3.PDF

 

[OKW Lover]

I guess I'm surprised that DCA has only about half the number of visitors that DL has. I'd have thought more people would make that short walk across the concourse to see what DCA has to offer.

 

[soniam]

That was an interesting report. I have never read one. I am too surprised about DCA. People are really missing out. Don't they know about Cars Land, not to mention the other cool stuff, like Soarin' and the ferris wheel?

 

[DOOM1001]

That's a huge percentage jump for Universal Japan,shows what Potter can do.Universal Orlando also jumped 17% with Diagon Alley opening,and it was only opened half of 2014.I remember when the original Hogsmeade area opened in Islands of Adventure their attendance jumped 33%.Did anyone see that the Southern California Citypass dropped Universal Hollywood from the parks included in this pass.I guess they're expecting a 15%-30% increase in attendance when Potter opens next year.I've been saying it for several years that Disney needs to seriously step up their game.

 

[mummabear]

I guess I'm surprised that DCA has only about half the number of visitors that DL has. I'd have thought more people would make that short walk across the concourse to see what DCA has to offer.

DL/DCA numbers get skewed because it counts which park they entered first for the day. So even if everyone actually visited both parks they only count towards one.

 

[jcooper3]

DL/DCA numbers get skewed because it counts which park they entered first for the day. So even if everyone actually visited both parks they only count towards one.

Oh I though they count them as separate entries, so for example if you went to DL and DCA each that day, then it would count as one entry for each park for the day.... But I could be wrong.

I say that because that's how it works at WDW

 

[OKW Lover]

DL/DCA numbers get skewed because it counts which park they entered first for the day. So even if everyone actually visited both parks they only count towards one.

Interesting. I wonder if the same thing applies at the WDW parks.

 

[johde]

DL/DCA numbers get skewed because it counts which park they entered first for the day. So even if everyone actually visited both parks they only count towards one.

And, as near as anyone can tell, they attempt to estimate "first click" of the day. So, for DLR numbers could get skewed in both directions. All 3 day+ tickets get 1 MM to Disneyland (DCA EMH are strictly an onsite perk). So, that would lead to an increase in "first clicks" at DL. But, a common strategy used to be enter DCA first for RsR FP (and possible WOC) before heading over to DL for the morning.

A similar thing happens with Universal Orlando's numbers and to a lesser extent WDW.

 

[PEC]

I'm hoping Avatarland will give AK a boost soon. The new Frozen attraction will give EPCOT a boost but I think they still need a little more there. HS needs to add something. Probably a Big Dissappointment for Universal was how flat IOA was. Understand it could be a "first click" issue but it had no gain.

 

[johde]

Probably a Big Dissappointment for Universal was how flat IOA was. Understand it could be a "first click" issue but it had no gain.

According to TEA's Numbers IOA had a an over 50% gain in attendance in 2010-2011 while USF had about 5%. The last couple of years of large growth in USF and Smaller growth at IOA is balancing the parks out. IOA gets Hogsmead people go there first. Then USF gets Despicable Me, Transformers, and Diagon Alley and more people goto to USF first. I expect IOA to get a bump in 2016 Kong. Also, they're not worried about unofficial estimates. According to some people on OrlandoUnited, the USF and IOA estimates are laughably low and DHS estimate and possible DAK estimate are high (at the expense of MK and EPCOT).

 

[rteetz]

Interesting. I wonder if the same thing applies at the WDW parks.

Yes it does

 

[rteetz]

I'm hoping Avatarland will give AK a boost soon. The new Frozen attraction will give EPCOT a boost but I think they still need a little more there. HS needs to add something. Probably a Big Dissappointment for Universal was how flat IOA was. Understand it could be a "first click" issue but it had no gain.

I don't think frozen will give Epcot as big of a boost as some might think. AK should definitely see a big boost from the increase in everything.

 

[rteetz]

According to TEA's Numbers IOA had a an over 50% gain in attendance in 2010-2011 while USF had about 5%. The last couple of years of large growth in USF and Smaller growth at IOA is balancing the parks out. IOA gets Hogsmead people go there first. Then USF gets Despicable Me, Transformers, and Diagon Alley and more people goto to USF first. I expect IOA to get a bump in 2016 Kong. Also, they're not worried about unofficial estimates. According to some people on OrlandoUnited, the USF and IOA estimates are laughably low and DHS estimate and possible DAK estimate are high (at the expense of MK and EPCOT).

Exactly. I wouldn't be surprised if IOA or USF is above DHS in terms of attendance especially after this year.

 

[Josh Hendy]

I just listened to the WDW Today with guest Sam Gennawey (author of theme park books) in which they discuss the latest TEA numbers for WDW versus USF/IOA.

To be blunt, they consider the numbers inaccurate, if not downright dishonest. "This is a screwed up process." "They estimate the numbers, show them to Universal then they show them to Disney last ... the numbers sort of can move around."

Their takeaway was that they think that USF has probably eclipsed DHS in visitors, and possibly DAK as well. Although they acknowledge that last year's numbers may have been legitimately affected by USF's delays in announcing a firm opening date for Diagon Alley, thus reducing bookings.

 

[Castle2Castle]

Exactly. I wouldn't be surprised if IOA or USF is above DHS in terms of attendance especially after this year.

DHS had closures, but they also seemed to milk their Frozen Summer theme fairly effectively.

 

[rteetz]

DHS had closures, but they also seemed to milk their Frozen Summer theme fairly effectively.

They did and they are doing the same again this year. I don't think frozen will bring in as many people this year as it did last year.

 

[jcooper3]

I think Volcano Bay won't take away anything from the Disney water parks as far as attendance in the future however, maybe Aquatica though.