DD4 & I LOVE IT! Whenever they play it, if only one of us is in the room - we RUN & Scream for the other! She plays the little boy with the "I'm too excited to sleep" line then I say the Dad's "I'm too excited" line!
It does seem to be getting a LOT of playing time right now. And, while I don't mind, it would be nice to get a different commercial in. I never got to see the "Little Souvenir" one - and DS1 is "Our" little Souvenir when DW & I went for a long weekend without the kids!