DVC sales are not rebounding as quickly as theme park attendance.
That seems right and I don’t find it terribly surprising. I think there’s a huge pent up demand for vacationing, but do consumers have the level of confidence to put down $30k and sign a 50 year contract? I get freaked out thinking about it myself sometimes. We’ve just all been through a really traumatic time period unlike anything else in our lifetime. I think consumer confidence still needs to come back up and we need to get to a more stable place with Covid before DVC sales fully rebound.
I agree with this. The demand to vacation is there, but the demand to spend a lot of money on a timeshare? Not so much.
Also… for new-to-Disney/DVC guests, the question will also be: is Disney worth it?
I’m a huge Disney fan. We were engaged there then married there. Our kids first vacation was there. We’re about to take 50 people down to celebrate our 20th anniversary.
But… this Disney is not the same Disney we fell in love with. I have a lot of friends who have been taking trips to Disney this year, and a lot of them are not coming back wowed. A lot of entertainment is still missing. Things that were free are costing money (and a lot of it). Food prices have gone up, portion sizes gone down. Crowds are crazy. Chapek may be crowing at the earnings meeting about how much money the parks are making now, but it’s a short-sighted view. How many of these people will be *back* after the experience you delivered them?
That’s one signal I think DVC sales is sending: they won’t be. Yes, consumer confidence is low. But I also think Disney isn’t giving that same magical experience that made us all want to buy in to the Magic. And quite honestly, while my husband and I wanted for decades to buy into DVC, we could afford to for so long… and when we finally did, it was partly because we felt Disney was pricing us out and DVC (with the AP discounts) was the way for us to keep going. And now we’re DVC and feel they’re still pricing us out, lol.
I love Disney, and we’ll keep coming back. But our trip in December felt like we were being nickled and dimed around every corner. We used to tell friends and family that Disney may be expensive but you get your money’s worth - good food and large portions, great entertainment and service, great experiences and memories. But lately we haven’t felt that you get your moneys worth. Sometimes it feels like Chapek is banking on nostalgia. And he’s not wrong. It’s one of the things that keeps us coming back. And the thing that makes us keep holding out in the hopes that this is temporary and Disney will be back to making Magic the way they used to in a year or two.
And I think - aside from consumer confidence - that’s one reason why sales aren’t doing better.
And when I land on Friday, I hope Disney proves me wrong and the Magic is alive and well.
