What about Jelly Beans, do you like regular beans? If so, Jelly Belly makes something called Sport Beans. Those aren't too nasty (I've tried the orange flavor). They are kind of tart (the orange ones) and they hit that spot on your tongue that makes you go, oooo, tart!
I second the Bloks. They are gummy, but not like a gummi bear. They are...firmer...?? Hard to describe. I don't get that 'gummi bear' or 'gummi fish' feeling when I eat them. They are very easy to eat and slide down pretty easily, so you don't need to chug a bunch of water, like you do with Gu or something. I got the Clif as a freebie at a local race, so I don't know how much they cost, but I'd think about 2 bucks maybe? You get six squares in a package and you are supposed to eat 3 at a time (well, 3 is a 'serving')
That's a good idea to look at them as the fuel they are, rather than yummy tasty candy. I certainly wouldn't eat any of these as a snack, but as fuel, they taste fine.