There are two different issues which should probably be discussed independently.
The first is direct sales from Disney.
Sales and prices are already down. DVD had great sales during the last couple of years and as a result made some poor decisions in my opinion. Too many new resorts too soon has weakened the demand. They should have waited on AKV and BLT until later. When you have more product than demand, prices fall.
Is there any hard evidence indicating that sales are down?
I certainly don't see anything which would suggest that Disney has overbuilt. SSR is gone. AKV began selling Kidani points A YEAR before they will even be available. Disney can't turn-around these quarter billion dollar construction projects in a year's time--it takes 2 1/2 to 3 years to open a new resort. So they NEED to be thinking ahead.
IMO, altering their 2012 plans for the Hawaii project would be a poor decision. We need to go back 80 years to find a period of recession that lasted for 4 years, and I sure hope that Disney isn't managing the company under the assumption that we're headed for a repeat of the Great Depression. That project needs to keep moving forward so that Disney is positioned to cash-in when times are good.
Now, we could argue that the promotions being offered now are a sign of slow sales. But in reality, discounted pricing in the fall months has become the norm for at least 4 years now.
The $8 off at AKV is pretty standard, and lower than the $10 off at SSR that was offered throughout '06 and '07. The developer's points are a necessity since they are in pre-sales mode--you can't ask people to spend $20k on a product they cannot use for 10-12 months.
That leaves the $500 gift card...which is really only available to those who have a referral. Joe Disney Fan who walks up to a sales booth during his trip will just be offered the $8 off and developer's points.
Other mitigating factors would include the 800 pound gorilla going up next to the Contemporary. How many potential customers are still waiting with baited breath for that announcement? California residents are doing the same for VGC. And we should also consider that the theme of AKV (the only resort available for direct sales) isn't exactly everyone's cup o' tea.
Are sales at the same levels they were this time in 2006 or 2007? Probably not. But I don't think the bottom has exactly fallen out of the market, and the economy isn't entirely to blame for any degree of slow sales.
The other market for DVC is resale and that one is easier to evaluate. It seems clear that contracts are hitting the resale market at higher numbers than ever. Can't really fault Disney for that one--the buyers are the ones making poor decisions. Prices are already falling, which is good for the buyer.
As an owner, it doesn't bother me in the least. I bought my contract to use it...not as an investment. I only wish I was in the market for an add-on right now.
