Hi suds, we also stayed there last year and thought it was fabulous. We have stayed in villas before but this was the first time we have been on a proper vacation villa resort. It made such a difference for the kids, in the past the villas have all been in residential areas and I can not fault them, but it is such a bonus for kids having the resort facilities. Although the villa we had had it's own pool, the kids liked going down to the resort pool and clubhouse so they could meet others their own age.
It certainly isn't Butlins, which I think is probably a good thing, but compared to a residential villa I will always go for a resort one from now on as it has such a better atmosphere with everyone on vacation and there is so much more for the kids to do (and it is safer as it is gated).
We are going to go back to Florida this May and will try to find a villa there again as we liked it so much.