I don't think we'll like this change either. Even with the fees for baggage and seats, we have always been able to find cheaper flights on AirTran than Southwest.
While I appreciate Southwest's no fees policy, if it's not cheaper than AirTran's fare with the fees, how is that saving me any money?
There used to be 3 airlines flying from Philly to Orlando, now there will only be 2, with USAir being the other. I'm sure we can expect higher fees after this is all done.
Looks like I'll be depending more on Spirit in the future. So once again I'll be happy to pay the fees when the fares are so much lower.