Surprise announcement

[nicpries]

http://www.**************.net/2011/...on-new-years-eve-for-2012-year-of-more-magic/

Any ideas? Figment I'm looking forward to what you have to share about this

 

[Figment632]

What I'm hearing right now is Sectro returning or something to do with DTD.


I'll try to do some digging.

 

[Peter Pirate 2]

I think they're going to announce plans to have guests pay for autographs at the park meet and greets! What says "Disney magic" more than a healthier bottom line?

 

[Dznefreek]

DVC . . . .http://www.wesh.com/themeparks/29959507/detail.html


Disney Confirms Grand Floridian DVC Add-On
Project Rumored Since Filing Of Plans In March
LAKE BUENA VISTA, Fla. -- Disney is confirming what exactly it will be adding at the Grand Floridian Resort.

WESH.com reported in March that Disney filed documents with a state agency that showed plans for a major add-on. The plans showed the proposed addition of a large building to the south of the existing resort buildings, wedged to the north of Disney's wedding pavilion.

Disney is now acknowledging, as was widely speculated, that the new structure will be the latest in its timeshare venture, Disney Vacation Club.

The 147-villa add-on is scheduled to open in late 2013.

“We continually look for ways to expand Disney Vacation Club by creating resort experiences that our members will love,” Claire Bilby, senior vice president and general manager of Disney Vacation Club, said in a press release. “With the continued popularity of Bay Lake Tower at Disney’s Contemporary Resort, we are thrilled to offer our members and guests a new resort option along the monorail system with easy access to the Magic Kingdom Park, as well as a variety of shopping, dining and recreation experiences.”

The initial plans filed with the state earlier this year called for demolishing the resort's existing tennis court and adding a parking lot.

Read more: http://www.wesh.com/themeparks/29959507/detail.html#ixzz1g59jPyB5

 

[Figment632]

Yup it very well could be this because everything I hear is it's not really something new and not really exciting.

 

[nytimez]

I don't think it's any of that. I'll be the surprise announcement is some new promotion -- stay one day free with certain packages, or something along those lines. Something that involves staying longer -- that's the "more" magic.

The masses who watch Dick Clark don't give a hoot about the return of Spectro or the start of construction on a new DVC resort. They do care about fake promotions that make it SOUND like a Disney vacation is cheaper than they expected (even if it really isn't).

No inside info. That's just my prediction.

 

[Horace Horsecollar]

When fans reading forums such a this one see the phrase "surprise announcement," they're likely to expect some sort of park expansion announcement.

However, the "surprise announcement" is in the context of Disney's 2012 marketing campaign, "Year of More Magic." I can say with near certainty that it won't be any sort of park expansion announcement.

As with other marketing campaigns of recent years, "Year of More Magic" will undoubtedly apply to both Walt Disney World and the Disneyland Resort. (The biggest park event in 2012 will be the opening of Cars Land at DCA.)

They've already said that "Year of More Magic" ties in to 2012 being a leap year, but they have not yet established exactly how that ties in. How about a free one-day admission ticket to anyone born on February 29? Only one out of every 1,461 people was born on February 29 because it only occurs once every four years. Lots of buzz. Not much expense.

 

[nytimez]

When fans reading forums such a this one see the phrase "surprise announcement," they're likely to expect some sort of park expansion announcement.

However, the "surprise announcement" is in the context of Disney's 2012 marketing campaign, "Year of More Magic." I can say with near certainty that it won't be any sort of park expansion announcement.

As with other marketing campaigns of recent years, "Year of More Magic" will undoubtedly apply to both Walt Disney World and the Disneyland Resort. (The biggest park event in 2012 will be the opening of Cars Land at DCA.)

They've already said that "Year of More Magic" ties in to 2012 being a leap year, but they have not yet established exactly how that ties in. How about a free one-day admission ticket to anyone born on February 29? Only one out of every 1,461 people was born on February 29 because it only occurs once every four years. Lots of buzz. Not much expense.

I agree it'll be a marketing campaign -- but I think that's too limited. It'll be something that will at least theoretically be available to everyone. I still suspect it'll be something to get people to stay longer -- which would have the side effect of potentially keeping them from straying over to Universal for a day.

 

[Horace Horsecollar]

I agree it'll be a marketing campaign -- but I think that's too limited. It'll be something that will at least theoretically be available to everyone. I still suspect it'll be something to get people to stay longer -- which would have the side effect of potentially keeping them from straying over to Universal for a day.

I agree with you.

My "How about?" line is only meant to indicate that the "surprise announcement" will be completely marketing-oriented (as you also suggested). I hope Disney doesn't do yet another free admission promotion.

Anyone who expects specific details about a new, as-yet-unannounced enhancement to a WDW park as the subject of the "surprise announcement" will be disappointed.

I do expect some sort of tie-in to leap year. But it could just be marketing language about how the year with an extra day will be the year to visit Disney Parks® because of all the Magical Extras in 2012, just like the extra leap year day.

 

[Horace Horsecollar]

If I can dream, I want the special announcement to be that they're imploding the sorcerer's hat at DHS at midnight on New Years Eve.

 

[nytimez]

If I can dream, I want the special announcement to be that they're imploding the sorcerer's hat at DHS at midnight on New Years Eve.

Now THAT would be spectacular!

 

[ChloroFiend]

The dreamer in me wishes that the timing would be a great tie-in to announce the reopening of Pleasure Island...where every night is New Years Eve.

The cynic and realist in me realizes that'll never freaking happen.

 

[anthony2k7]

The dreamer in me wishes that the timing would be a great tie-in to announce the reopening of Pleasure Island...where every night is New Years Eve.

The cynic and realist in me realizes that'll never freaking happen.

exactly!

 

[DizCaptain]

Off topic from the whole special announcement (which I think won't be that cool at all), they're dubbing 2012 "Year of More Magic"? Really? Thats a TERRIBLE slogan, honestly. Can there just be a year without one if all they come up with is year of more magic? Might as well confirm 2013 as "Year of Even More Magic".

On topic, maybe they'll unveil RFID plans. Just an idea, unlikely to be honest, but just brainstorming.

 

[johnGorski]

well, here they got again gettting us looking forward to something special. Now with all the work up with the that special meeting a year ago, turned out to be confirming on what we all know with FL-phase 3 build up, then all build up with D23.


Then they came way out of left feild with Avatar that shocked us all... so who knows

well anyways it still a blast to predict...

 

[mcd2745]

1) The dreamer in me wishes that the timing would be a great tie-in to announce the reopening of Pleasure Island...where every night is New Years Eve.

2)The cynic and realist in me realizes that'll never freaking happen.

I'll admit, the same thoughts (both 1 & 2) crossed my mind.

I'm always curious about what they will ultimately do there. At least they were smart enough to back away from the Hyperion Wharf concept...of course the flip side is they were dumb enough to come up with it in the first place.

 

[anthony2k7]

I'll admit, the same thoughts (both 1 & 2) crossed my mind.

I'm always curious about what they will ultimately do there. At least they were smart enough to back away from the Hyperion Wharf concept...of course the flip side is they were dumb enough to come up with it in the first place.

I don't think they smart enough to back away from Hyperion wharf. I think they had no choice because they couldn't find any 3rd party's wanting to rent the buildings

 

[lockedoutlogic]

I don't think they smart enough to back away from Hyperion wharf. I think they had no choice because they couldn't find any 3rd party's wanting to rent the buildings

I agree wholeheartedly

 

[lockedoutlogic]

I think the overall problem is that they are still operating under the assumption that it's 1994 and they have latitude to just do whatever they want and it'll sell...

I dont see that being the case moving forward, far more consumers will have to make tough choices on what they spend their travel dollars on...and I don't see it changing. It seems that there is no rebound out there economically. The politicians across the globe are desperate for it...but deep down I think they know that it's not feasible. This isn't the 50s or 60s.

Bland shops selling bland merchandise will decline...it has already begun and will continue.

The focus on a long-term should be maintaining the draw through core reinvestment...Hyperion wharf is anything but that. It's a strip mall and there's already an I-Drive to handle that.

 

[anthony2k7]

I think the overall problem is that they are still operating under the assumption that it's 1994 and they have latitude to just do whatever they want and it'll sell...

I dont see that being the case moving forward, far more consumers will have to make tough choices on what they spend their travel dollars on...and I don't see it changing. It seems that there is no rebound out there economically. The politicians across the globe are desperate for it...but deep down I think they know that it's not feasible. This isn't the 50s or 60s.

Bland shops selling bland merchandise will decline...it has already begun and will continue.

The focus on a long-term should be maintaining the draw through core reinvestment...Hyperion wharf is anything but that. It's a strip mall and there's already an I-Drive to handle that.

The rebound will come eventually but its a good 5 years away I think. Places like Disney are hoping they can just bide there time until it comes.

Trouble is, its likely to get a whole lot worse yet (especially for Disney) with the whole European economy about to implode. Its not beyond possibility that DLRP will get into serious trouble (again) which will send shock waves through the whole worlds theme park business.

5 years is a long time to be waiting this out - even for a company as big as Disney.